Areas served: Madison, WI and surrounding Dane County
Madison's insurance market reflects the city's diverse needs, from homeowners protecting properties in historic neighborhoods like Marquette and Vilas to renters in campus-adjacent areas and small business owners throughout the Isthmus. Local independent agents typically maintain relationships with multiple carriers including national providers and regional companies like West Bend and Rural Mutual, while captive agents represent single insurers. The presence of major employers, the University of Wisconsin-Madison, and a substantial state government workforce creates demand for specialized coverage options including professional liability, rental property insurance, and high-value home policies for properties near the lakes.
The Health Insurance Store is Wisconsin's leading Medicare specialist, helping thousands of residents find affordable health coverage through personalized, pressure-free consultations. Located in Middleton, they assist customers with Medicare plans, Individual & Family Coverage, and Employer Group Plans at no cost—their partner insurance companies pay for their services. With over 50 plans from local HMOs and national carriers, experienced advisors provide ongoing support to ensure customers find the right coverage for their needs and budget.
First Choice Insurance Solutions (FCIS) is an independent insurance agency serving Sun Prairie and surrounding Wisconsin communities with comprehensive coverage options. As a Vizance Company, FCIS specializes in health insurance, auto insurance, homeowners insurance, and business coverage, offering personalized quotes and bundling discounts to help clients find affordable protection. Their local team works directly with families and businesses to identify the right coverage for their unique needs.
C4 Insurance Services is an independent insurance agency in Madison, WI offering comprehensive coverage across personal, business, and specialty insurance lines. They represent 30+ insurance carriers and specialize in home, auto, life, renters, umbrella, motorcycle, business liability, workers compensation, and investment property insurance. With a focus on personalized service and competitive pricing, C4 Insurance educates clients to ensure they have complete coverage tailored to their needs.
Prairie Grove Insurance is an independent Medicare insurance agency founded in 2011 and owned by Carrie Davies, specializing in helping seniors navigate Medicare coverage options. They offer Medicare Supplement plans, Medicare Advantage plans, dental insurance, hospital indemnity, critical illness insurance, final expense insurance, life insurance, and annuities. As independent brokers, their loyalty is to clients rather than insurance companies, and they provide free consultations and personalized plan recommendations to help clients find coverage that fits their needs and budget.
Informed Choice Health Insurance Agency is a local Madison-based insurance brokerage specializing in health insurance guidance for individuals and families. Their expert agents help clients navigate Medicare plans, ACA health insurance, supplementary coverage, life insurance, long-term care financing, and critical illness insurance—cutting through complexity with personalized recommendations and no-pressure service. They serve clients throughout Wisconsin and beyond, providing free educational consultations to help you understand your options and secure coverage that matches your specific needs.
Cliff Insurance Agency, Inc is a Madison-based independent insurance agency specializing in auto, home, business, and life insurance since 1956. They work with multiple carriers including Progressive and Allstate to find competitively priced coverage tailored to each client's needs. Known for personalized service with live person phone support and a 300% growth rate in nine years driven by client referrals, they serve Madison, Middleton, and surrounding Wisconsin areas.
Action Insurance Agency specializes in high-risk auto insurance, SR-22 coverage, and home insurance throughout Wisconsin. Led by President Dennis Cliff, the agency has grown 300% in nine years by representing multiple carriers including Progressive, Dairyland Auto, Founders, Integrity, Bristol West, and Kemper Specialty to ensure competitive pricing. They're known for personalized service with real people answering phones and no scripts—treating each client as a unique case rather than applying cookie-cutter solutions.
Prairie Land Insurance Agency is a family-run, independent insurance agency in Madison with over 45 years of experience. They offer comprehensive personal insurance (home, auto, umbrella, motorcycle, condo), business insurance (general liability, commercial property, business auto), and industry-specific coverage (contractor, farm, restaurant, non-profit). As licensed insurance advisors, they represent multiple carriers including Dairyland and Progressive, providing personalized risk assessments and tailored solutions to protect what matters most.
Meg Cano-Schuman is a State Farm Insurance Agent serving Madison and surrounding Wisconsin communities since 2013. She offers comprehensive insurance products including auto, homeowners, condo, renters, business, life, health, and pet insurance, along with banking services. Known for personalized service and understanding customer needs across different life stages, Meg and her team provide virtual and in-person appointments with 24/7 availability.
Aria Benefits is an independent insurance agency led by Ivan Arias, specializing in health insurance, Medicare plans, and small business coverage across multiple states. They've served over 1,900 individuals and businesses, offering comprehensive solutions including ACA marketplace plans, Medicare Advantage and supplements, group health insurance, workers compensation, general liability, and commercial property coverage for small businesses. Known for personalized service, bilingual support, and going beyond standard paperwork to match clients with the right coverage for their specific needs.
Schwarz Insurance Agency is an independent insurance broker serving the Middleton area and surrounding communities. They specialize in personalized insurance solutions including auto, home, life, and business coverage, helping clients find the right policies at competitive rates. With a focus on customer service and expert guidance, they work with multiple carriers to ensure you get the best coverage for your specific needs.
Endres Insurance Agency, Inc. is an independent insurance agency in Cross Plains offering comprehensive coverage including auto, home, life, and business insurance. With decades of experience, they provide personalized service to help clients find the right protection at competitive rates through multiple carriers.
Compliance Insurance is an independent insurance agency based in Middleton serving Wisconsin and beyond with comprehensive coverage options including auto, home, business, and life insurance. Their team specializes in finding customized insurance solutions that fit individual and business needs, offering the flexibility of multiple carriers to ensure competitive rates and tailored protection. They focus on understanding each client's unique situation to deliver personalized service and expert guidance.
Hausmann Group is an independent insurance agency in Madison serving Wisconsin families and businesses with comprehensive coverage options. They specialize in health insurance, auto insurance, home insurance, and business coverage, offering personalized guidance to help clients find plans that fit their needs and budget. As an independent agent, they represent multiple carriers, giving clients access to competitive rates and bundled discount opportunities.
Homewood Insurance Agency is an independent insurance brokerage in Sun Prairie serving Wisconsin families and businesses with personalized coverage solutions. They specialize in auto, home, life, and commercial insurance, leveraging relationships with multiple carriers to find competitive rates and customized policies. Their local expertise and direct relationships with insurers allow them to provide tailored recommendations and responsive service.
McClone Insurance is an independent insurance agency serving Madison and surrounding Wisconsin communities with comprehensive personal and commercial coverage options. They specialize in auto, home, life, and business insurance, helping clients find the right protection at competitive rates. With a focus on personalized service and local expertise, McClone works with multiple carriers to provide customized coverage solutions tailored to each client's unique needs.
Abell Insurance Agency, LLC is an independent insurance agency serving the Oregon, Wisconsin area and surrounding communities. They provide comprehensive insurance solutions including auto, home, life, and business coverage from multiple carriers, allowing them to find competitive rates tailored to each client's unique needs. With personalized service and local expertise, Abell Insurance helps individuals and businesses protect what matters most.
Baer Insurance Services is an independent insurance agency serving Wisconsin and Illinois with comprehensive coverage options including auto, home, life, and business insurance. The agency works with multiple carriers to provide personalized quotes and bundling options tailored to each client's needs. Their experienced team focuses on understanding individual circumstances to deliver competitive rates and appropriate coverage.
Mindful Insurance Agency is an independent insurance broker in Madison serving Wisconsin families and businesses with comprehensive coverage solutions. They specialize in auto, home, life, and business insurance, offering personalized service and competitive rates through partnerships with multiple carriers. Their independent agent approach allows them to compare options across insurers to find the best fit for each client's unique needs.
TruStage Insurance Agency in Madison provides comprehensive insurance solutions including auto, home, life, and business coverage tailored to individuals and families. As an independent insurance agency, they work with multiple carriers to find competitive rates and personalized policies that fit each client's unique needs. Their experienced team focuses on building long-term relationships and helping customers understand their coverage options.
Affordable Insurance Solutions is an independent agent representing Erie Insurance, offering personalized coverage for homeowners, auto, life, and business insurance needs in Waunakee and surrounding Wisconsin communities. With deep local expertise and a commitment to finding the right coverage at competitive rates, they work directly with clients to understand their unique risks and provide tailored insurance solutions. Their focus on customer service and accessible guidance makes complex insurance decisions straightforward.
Matty Smith Agency LLC is an American Family Insurance agency in Madison offering comprehensive insurance solutions including auto, home, life, and business coverage. Matthew Smith and his team help individuals and families protect their assets with personalized insurance plans tailored to their specific needs.
Best Rates Insurance Agency is an independent insurance provider serving Madison and the surrounding Wisconsin area. They offer personalized insurance solutions including auto, home, life, and business coverage, helping clients find competitive rates tailored to their specific needs. With a focus on customer service and local expertise, they work to match clients with the right coverage at the best possible prices.
TRICOR Insurance is an independent insurance agency serving Sun Prairie and the surrounding area with comprehensive coverage options including auto, home, life, and business insurance. Their experienced team works with multiple carriers to find personalized coverage solutions that fit each client's unique needs and budget. TRICOR is committed to providing local, responsive service and helping families and businesses protect what matters most.
Farmers Insurance agent April Carlisle provides auto, home, life, and business insurance coverage to residents and business owners in the Monona area. As a local Farmers Insurance agent, April offers personalized service and access to multiple coverage options tailored to individual needs, helping customers protect what matters most with competitive rates and bundling discounts.
Affordable Auto Insurance Agency Madison is an independent insurance agency serving the Madison area with a focus on auto insurance solutions. Run by experienced agents, they specialize in helping customers find competitive rates and coverage options tailored to their needs. The agency works with multiple carriers to provide personalized service and flexible policies.
Wenzel Agency is a local Allstate Insurance office serving Madison and the surrounding area. They offer a full range of insurance products including auto, home, life, and business coverage. As an Allstate agency, they help customers find the right protection for their needs and provide ongoing support for claims and policy management.
Thomas Bradley Insurance is an independent insurance agency in Madison serving individuals and families with comprehensive coverage options. They specialize in auto, home, life, and business insurance policies, offering personalized service to help clients find the right coverage at competitive rates. As an independent agency, they work with multiple carriers to provide clients with choice and value.
Ace Insurance Group is an independent insurance agency in Madison serving Wisconsin families and businesses with personalized coverage solutions. They specialize in auto, home, life, and commercial insurance, helping clients find the right policies at competitive rates. With a focus on customer service and local expertise, they work with multiple carriers to provide customized insurance packages tailored to each client's unique needs.
M3 Insurance is an independent insurance agency in Madison offering comprehensive coverage including auto, home, business, and life insurance. With personalized service and access to multiple carriers, they help individuals and business owners find the right coverage at competitive rates.
The Health Insurance Store is Madison's top-ranked insurance agent with a Lantern Score of 85.78/100 and a perfect 5-star rating based on 1,119 reviews. They specialize in Medicare coverage and are particularly well-suited for Medicare beneficiaries, families seeking individual coverage, and small business owners purchasing group plans.
Prairie Grove Insurance (Lantern Score: 85.29/100) and The Health Insurance Store (Lantern Score: 85.78/100) are both top-ranked Medicare specialists in Madison. Prairie Grove Insurance was founded in 2011 and focuses on helping seniors navigate Medicare options, while The Health Insurance Store serves thousands of Wisconsin residents with personalized consultations for Medicare beneficiaries.
Action Insurance Agency (Lantern Score: 83.89/100, 4.9 stars with 465 reviews) specializes in high-risk auto insurance and SR-22 coverage throughout Wisconsin. They are specifically recommended for drivers with poor driving records, non-standard auto coverage needs, and those requiring SR-22 insurance filings.
Aria Benefits (Lantern Score: 83.07/100, 4.9 stars) is an independent insurance agency led by Ivan Arias that specifically serves Spanish-speaking clients. They specialize in health insurance, Medicare plans, and small business coverage, and have served over 1,900 individuals across multiple states.
None of the 30 insurance agencies in the Madison area are open on weekends. All agencies operate during standard business hours, so customers will need to contact them during weekday hours for consultations and services.
First Choice Insurance Solutions (Lantern Score: 85.69/100, 5 stars with 628 reviews) and Cliff Insurance Agency (Lantern Score: 84.03/100, 4.9 stars with 993 reviews) are both highly-rated for bundled auto and home insurance. Both agencies work with multiple carriers and are specifically recommended for families seeking bundled coverage at competitive rates.