Lantern Labs, LLC

    Privacy Policy

    Effective Date: March 4, 2025

    Last Updated: March 4, 2025


    Lantern Labs, LLC (“Lantern,” “we,” “us,” or “our”) operates the website located at lantern.llc and related pages (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or use our services.

    Please read this policy carefully. If you do not agree with its terms, please discontinue use of the Site.

    1. Information We Collect

    Information You Provide Directly
    • Name and email address when you sign up, contact us, or request access to our platform
    • Business name, phone number, and location details when onboarding as a client
    • Communications you send us via email or contact forms
    Information Collected Automatically
    • Log data such as IP address, browser type, pages visited, and timestamps
    • Device information including operating system and screen resolution
    • Referral source, including whether you arrived via an AI chatbot or search engine link
    • Cookies and similar tracking technologies (see Section 5)
    Information from Third Parties
    • If you sign in using Google OAuth or another third-party authentication provider, we receive basic profile information (name, email) from that provider
    • Analytics data from services such as Google Analytics

    2. How We Use Your Information

    We use the information we collect to:

    • Provide, operate, and improve our services
    • Create and manage user accounts
    • Communicate with you about your account, our services, and updates
    • Track and attribute leads generated through AI chatbot referrals (core to our performance-based billing model)
    • Analyze usage patterns to improve the Site and our product offerings
    • Comply with legal obligations
    • Prevent fraud and ensure platform security

    3. How We Share Your Information

    We do not sell your personal information. We may share information in the following circumstances:

    • Service Providers: We share data with third-party vendors who assist us in operating the Site, including hosting providers (Vercel), database services (Supabase), and analytics providers. These vendors are contractually obligated to protect your data.
    • Business Clients: If you are an end user referred to a client business through our platform, aggregated and attribution-related data may be shared with that client for reporting purposes.
    • Legal Requirements: We may disclose information if required by law, regulation, or valid legal process.
    • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

    4. Data Retention

    We retain personal information for as long as necessary to fulfill the purposes described in this policy, maintain our business records, and comply with legal obligations. You may request deletion of your data at any time by contacting us (see Section 9).

    5. Cookies and Tracking Technologies

    We use cookies and similar technologies to enhance your experience, analyze traffic, and support attribution tracking. You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect Site functionality.

    We may use the following types of cookies:

    • Strictly Necessary: Required for the Site to function (e.g., authentication sessions)
    • Analytics: Help us understand how visitors interact with the Site (e.g., Google Analytics)
    • Attribution: Track referral sources, including visits from AI chatbot links

    6. Third-Party Authentication

    Our platform offers sign-in via Google OAuth and may offer additional providers in the future. When you use third-party authentication, that provider’s privacy policy governs how they handle your data. We only receive the information necessary to create and maintain your account.

    7. Data Security

    We implement industry-standard technical and organizational measures to protect your information, including encryption in transit (HTTPS/TLS), secure database access controls, and limited internal access to personal data.

    No method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

    8. Children’s Privacy

    Our Site is not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

    9. Your Rights and Choices

    Depending on your location, you may have the following rights regarding your personal information:

    • Access: Request a copy of the personal information we hold about you
    • Correction: Request that we correct inaccurate or incomplete information
    • Deletion: Request that we delete your personal information
    • Opt-Out: Opt out of marketing communications at any time by clicking “unsubscribe” in any email or contacting us directly

    To exercise any of these rights, please contact us at the information in Section 11. We will respond within 30 days.

    10. Changes to This Privacy Policy

    We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

    11. Contact Us

    If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:

    Lantern Labs, LLC

    Email: privacy@lantern.llc

    Website: lantern.llc

    Charlottesville, Virginia, United States