AI wants to recommend your business.

    What's the best |

    Lantern is Main Street's connection to AI. When someone asks Claude, ChatGPT or Google AI for a recommendation — are you in the answer?

    Takes less than 60 seconds.

    What we do

    Your easy button for AI.

    People don't just search. They ask AI.
    Showing up in AI answers takes a different approach.

    AI answers are different — not 10 blue links, just 1 to 3 recommendations. For AI to recommend your business, it needs to understand what sets you apart.

    Lantern makes that happen. We build a structured profile that AI tools can read and cite, verify it with a badge on your site, and show you exactly how AI is finding you.

    Lantern AI Discovery dashboard showing crawler activity across 9 AI platforms

    “I had no idea AI was looking for businesses like mine. Now I can see exactly which ones are finding me.”

    — Megan Kingdon, Well Room · Charlottesville, VA
    By the numbers

    AI is happening. Lantern is your connection.

    596K
    AI crawler visits last month
    9+
    AI platforms monitored — ChatGPT, Claude, Google, Meta, Perplexity, Amazon, Microsoft, Apple & more
    19,000+
    daily AI visits to Lantern
    Pricing

    Lantern starts free. And stays free
    as long as you want.

    We believe every local business deserves to show up in AI. Our core features help you, and us, and AI, and your customers. Yes, we have upgrades, but only if you want them.

    Core (free) Lantern includes:

    AI Profile, hosted by Lantern
    Lantern Verified Badge
    AI Readiness Score + audit
    AI Dashboard tracking your leads

    How it works

    1

    Lantern builds and hosts your AI Profile — structured content that helps AI understand and recommend your business.

    2

    You add a Lantern Badge onto your site to verify your AI visibility and demonstrate your credentials. (That's it!)

    3

    AI now works for you. Lantern boosts your AI visibility and leads, and tracks everything for you. You get a comprehensive, intuitive, AI dashboard. No skills required.

    Our story

    Built for Main Street.

    We're on a mission to serve Main Street. We've spent our careers building technology companies and investing in communities.

    Jay Ashton
    Co-founder

    Jay Ashton

    Jay has built multiple technology companies including Revinate, a hospitality platform trusted by thousands of hotels worldwide and backed by top-tier venture investors.

    He started Lantern after recognizing that AI has fundamentally changed how people choose local businesses — and that most owners don't have time to keep up. Lantern is their unfair advantage.

    BA, Williams College. MBA, UVA Darden.

    Matt King
    Co-founder

    Matt King

    Matt is a consummate builder of communities and downtowns. Over two decades, he founded multiple real estate platforms targeting commercial and residential investments adjacent to universities and urban city centers.

    He sees Lantern as a great tool for local businesses to compete in an increasingly competitive landscape.

    BS, Washington and Lee. MBA, Vanderbilt.

    Get started

    Ready when you are.

    Get your free AI Readiness Score in minutes. No commitment. No tech headache.

    Takes less than 60 seconds.

    Common questions

    Answers.

    Does Lantern work for my type of business?

    How is Lantern different from Google, Yelp or listing sites?

    How are AI answers different from Google search results?

    How does Lantern work with my existing website?

    How does the Lantern Badge help?

    How are you different from an SEO company?

    Can you guarantee I'll rank higher in ChatGPT, Claude, Gemini?

    Do I need to be technical?

    How do I get started with Lantern?

    Free download

    The local business Field Guide to AI.

    A short, plain-English overview of how AI is changing the way people find local businesses — and what you can do about it. Two pages. No jargon.

    Get the Field Guide →
    How to get new customers from AI.Field Guide