The Health Insurance Store

The Health Insurance Store is Wisconsin's leading Medicare specialist, helping thousands of residents find affordable health coverage through personalized, pressure-free consultations. Located in Middleton, they assist customers with Medicare plans, Individual & Family Coverage, and Employer Group Plans at no cost—their partner insurance companies pay for their services. With over 50 plans from local HMOs and national carriers, experienced advisors provide ongoing support to ensure customers find the right coverage for their needs and budget.