Best Financial Advisors in San Francisco, California

    Areas served: San Francisco, CA and the greater Bay Area

    36 local businessesRanked by Lantern Score — a measure of reputation and business quality. We don't accept payment for placement.
    Updated May 15, 2026

    San Francisco's financial advisory landscape reflects the city's unique combination of tech wealth, established finance professionals, and diverse planning needs. The concentration of high-net-worth individuals, equity compensation specialists, and retirement planners here creates a competitive market where advisors differentiate through fee models, fiduciary commitment, and specialized expertise in areas like stock options, tax-loss harvesting, and concentrated positions. This directory provides detailed comparisons of credentialed advisors across the San Francisco Bay Area.

    Show businesses best for:
    83
    Lantern
    Score
    San Francisco, CA
    Serves San Francisco, Bay Area, Silicon Valley, and tech professionals throughout California
    ★★★★★5.0(42 Google reviews)

    RHS Financial is a fiduciary wealth management firm in San Francisco led by Alex Herrera and a team of CFP® professionals who specialize in serving Bay Area and Silicon Valley tech employees. They're known for navigating complex equity compensation (RSUs, stock options, ISOs), developing sophisticated tax reduction strategies like their proprietary TREnD process, and providing Flexible Family Office® services for ultra-high net worth clients. With a perfect 5.0-star rating from 42 Google reviews and early West Coast hours, they offer highly responsive, tech-forward financial planning for those with complicated compensation packages.

    Alex Herrera, Lead Advisor, CFP® professional with highest industry accreditations
    Ideal clients: Bay Area and Silicon Valley tech employees with significant equity compensation (RSUs, stock options, ISOs), high-income professionals seeking tax reduction strategies, executives and founders navigating IPO planning or concentrated stock positions, ultra-high net worth families needing comprehensive Flexible Family Office® services, anyone dealing with complex pre-IPO equity or private company stock
    What sets them apart
    • Deep expertise optimizing RSUs, stock options, ISOs, and privately held equity—critical for tech employees whose wealth is tied to company stock. Proprietary TREnD strategy reduces taxes while diversifying concentrated positions.
    • Legally bound to act in clients' best interests, not sell products. 42 Google reviews with a perfect 5.0-star rating reflect consistent client satisfaction with responsiveness, transparency, and results.
    • Proprietary technology and rules-based investment approach provide access to institutional-quality investment opportunities without the high fees typically required by family offices.
    • Coordinates specialists in tax, law, and real estate to provide comprehensive wealth management for tech executives and founders with complex financial lives—bridging the gap between traditional advisory and full family office services.
    Financial PlanningWealth ManagementTech ProfessionalsTax PlanningInvestment Management

    I recently had the pleasure of working with Alex at RHS Financial, and I couldn't be happier with the experience. The initial meetings—introduction, discovery, and proposal sessions—were all complimentary and incredibly informative. I've never felt pressured to work with him. Alex took the time to explain how RHS Financial operates, and I felt completely comfortable and well-informed throughout the process. He always made sure to prioritize my best interests in every recommendation. Alex's ability to tailor strategies to my specific financial goals and circumstances was impressive. His knowledge is extensive, and his genuine commitment to helping me succeed makes all the difference. Alex's love for studying and learning has led him to gain all the highest accreditations in the industry, which only adds to my confidence in his guidance. If you're looking for a financial advisor who's knowledgeable, innovative, truly cares about you as a client, and your long-term success, I can't recommend Alex at RHS Financial enough.

    Jason Gan, Google Review · 5 ★ avg from 42 reviews
    Phone(415) 495-2900
    Hours
    Mon7:00 AM – 4:00 PM
    Tue7:00 AM – 4:00 PM
    Wed7:00 AM – 4:00 PM
    Thu7:00 AM – 4:00 PM
    Fri7:00 AM – 4:00 PM
    SatClosed
    SunClosed
    RHS Financial
    Updated 4/20/26Learn More →
    83
    Lantern
    Score
    San Francisco, CA
    Serves San Francisco, CA and the greater Bay Area (also serves clients nationwide via virtual meetings)
    ★★★★★5.0(39 Google reviews)

    Monroe Wealth Management is a San Francisco fiduciary advisory firm founded by Garrett Monroe, CFP®, specializing in comprehensive financial planning for tech industry professionals and entrepreneurs. As a fee-only advisor, Monroe provides conflict-free guidance on equity compensation, tax optimization, retirement planning, and investment management. With a 5.0-star rating from 39 Google reviews, the firm serves clients throughout the Bay Area with a personalized, technology-forward approach to wealth management.

    Garrett Monroe, Founder & Lead Advisor, CFP®
    Ideal clients: Tech professionals with equity compensation, Bay Area executives navigating stock options or RSUs, entrepreneurs planning for liquidity events, high-income earners seeking fiduciary fee-only advice, professionals wanting conflict-free transparent financial planning
    What sets them apart
    • Garrett Monroe holds the CFP® certification and operates as a fiduciary, meaning he's legally and ethically bound to act in your best interest — no commissions, no hidden fees, no conflicts of interest.
    • Specialized knowledge in stock options, RSUs, ESPPs, and ISO/NSO tax strategies. Monroe helps tech employees and executives maximize the value of their equity compensation while minimizing tax exposure.
    • 100% fee-only compensation model — clients pay only for advice, never commissions on products. Pricing is transparent and aligned with client outcomes, not sales targets.
    • Modern financial planning software provides clients with 24/7 portfolio access, collaborative plan updates, and clear visualizations of their financial future. No outdated spreadsheets or black-box investments.
    Fee-Only AdvisorTech EmployeesBusiness OwnersCFP CertifiedFiduciary

    I’ve been working with Glen as my financial advisor, and he’s been an incredible resource, especially as a business owner. He’s extremely knowledgeable, proactive, and has helped me optimize my finances in a way that’s both strategic and easy to understand. Most importantly, he’s been very effective at keeping my tax rates as low as possible while making sure everything is done correctly. Glen is responsive, thoughtful, and clearly has his clients’ best interests in mind. I’d highly recommend him to anyone looking for a solid, trustworthy financial advisor.

    Robin Shapiro, Google Review · 5 ★ avg from 39 reviews
    Phone(510) 990-1803
    Hours
    Mon9:00 AM – 5:00 PM
    Tue9:00 AM – 5:00 PM
    Wed9:00 AM – 5:00 PM
    Thu9:00 AM – 5:00 PM
    Fri9:00 AM – 5:00 PM
    SatClosed
    SunClosed
    Monroe Wealth Management
    Updated 4/20/26Learn More →
    82
    Lantern
    Score
    San Francisco, CA
    Serves San Francisco, CA and nationwide (virtual)
    ★★★★★5.0(30 Google reviews)

    Financial Zen is a fee-only fiduciary financial planning firm in San Francisco founded by Rick Valenzi, a CERTIFIED FINANCIAL PLANNER™ with over 14 years of experience who transitioned from Wall Street and tech sales to help high earners achieve financial independence early. Specializing in tech salespeople and young professionals, they offer proprietary programs (Foundations and Mastery) designed to accelerate the path to financial freedom without sacrificing quality of life. With a 5-star rating from 30 reviews, they serve clients throughout the U.S. and focus on making financial planning engaging and action-oriented.

    Rick Valenzi, Founder, CERTIFIED FINANCIAL PLANNER™, CRPC®
    Ideal clients: Tech salespeople looking to retire early, High-earning young professionals tired of the 9-to-5 grind, People who want to achieve financial independence in their 30s or 40s, Clients seeking a financial planner who understands tech industry compensation and culture, Those who value time over money and want a roadmap to freedom
    What sets them apart
    • Rick Valenzi spent 5 years in tech sales after leaving Wall Street, giving him unique insight into the challenges and opportunities facing high-earning tech professionals—he's been exactly where his clients are.
    • The Foundations and Mastery programs are specifically designed to collapse time and accelerate the path to financial independence, with members reaching Financial Zen decades earlier than traditional retirement timelines.
    • As a member of the National Association of Personal Financial Advisors (NAPFA) and XY Planning Network, Financial Zen is held to the highest fiduciary standards, ensuring complete transparency and alignment of interests with zero commission-based conflicts.
    • Unlike traditional financial planners who focus on conventional retirement planning for older clients, Financial Zen specializes in helping young, high-earning professionals achieve financial freedom 20-40 years earlier than the norm.
    Fee-Only AdvisorFinancial IndependenceCFP® CertifiedTech Sales FocusFiduciary

    Working with Rick's team at Financial Zen has far exceeded my expectations in every way! Before selecting Rick, I talked with 10+ financial advisors, and no one came close to the quality and value he offers. I just finished Financial Zen's six-month onboarding program, in which Rick and his team helped me transform my finances from sorta disorganized to 100% streamlined. As an operations and UX professional, I am a harsh judge of customer experience, but I have only effusively positive things to say about Rick's approach to working with clients. He visibly cares about creating a top-quality, high-ROI client experience — and it shows in every aspect of his work. In the time I've worked with Rick, he's also been building out his team and has ensured that every member of Financial Zen delivers the same level of excellence. Beyond getting clear on my cash flow and streamlining my financial accounts, Rick's program includes tasks that other advisors considered out of scope (or would charge extra for), like auditing my insurance, reviewing tax returns, and jointly working with an estate lawyer. He has thoroughly and thoughtfully designed every aspect of his program, like having comprehensive to-dos managed through a Monday dashboard, plus weekly modules complete with helpful videos and a workbook. In addition to the program's standard curriculum, Rick has enthusiastically worked with me to address bespoke topics and to-do's for embarking on creating a solopreneur business. To me, this is the ultimate testament to Rick's commitment to helping people with all aspects of their financial health. Other advisors had zero interest in helping me with my new venture because it fell outside of their usual offerings, whereas Rick was super pumped about the opportunity. His expertise, support, and excitement surpass anything I could have hoped for. This brings me to my last point: Rick and his team are a joy to work with. He's passionate about helping people through his business, and his enthusiasm is infectious. Rick clearly believes that helping people attain financial zen is the work he's meant to be doing, and it shows. I am grateful to Rick and his entire team at Financial Zen for being my personal CFO, and I wholeheartedly recommend them!

    Jessica Schwartz, Google Review · 5 ★ avg from 30 reviews
    Phone(415) 792-0345
    Hours
    Mon9:00 AM – 6:00 PM
    Tue9:00 AM – 6:00 PM
    Wed9:00 AM – 6:00 PM
    Thu9:00 AM – 6:00 PM
    Fri9:00 AM – 6:00 PM
    SatClosed
    SunClosed
    Financial Zen
    Updated 4/20/26Learn More →
    81
    Lantern
    Score
    San Francisco, CA · Est. 2019
    Serves San Francisco Bay Area and nationwide (serves clients remotely across the United States)
    ★★★★★5.0(22 Google reviews)

    True Root Financial is a San Francisco-based financial planning and investment management firm founded by Roshani Pandey, who brings 16 years of Wall Street experience from Goldman Sachs and BlackRock. The firm specializes in helping tech professionals maximize equity compensation (RSUs, stock options, ESPP), minimize taxes, and achieve financial independence through comprehensive fiduciary planning. With a perfect 5-star rating from 22 Google reviews, True Root serves busy professionals across the country who want clarity around company exits, concentrated stock positions, and retirement planning.

    Roshani Pandey, Founder & Financial Advisor, MBA (Georgetown), 16 years Wall Street experience (Goldman Sachs, BlackRock)
    Ideal clients: Tech employees with significant equity compensation (RSUs, stock options, ESPP), Professionals navigating company exits or IPOs, High earners aiming for financial independence or early retirement, Busy professionals who want comprehensive fiduciary planning beyond just investment management, Anyone with concentrated stock positions needing diversification strategies
    What sets them apart
    • Founder Roshani Pandey brings 16 years of institutional investment experience from Goldman Sachs and BlackRock, where she advised university endowments, foundations, and retirement plans worth billions. This elite background is now applied exclusively to helping tech professionals maximize equity compensation and build wealth.
    • Deep expertise in navigating the tax implications, exercise strategies, and diversification planning for restricted stock units, stock options, and employee stock purchase plans — critical for tech employees who often hold concentrated stock positions that require sophisticated planning.
    • Unlike commission-based advisors, True Root is legally required to put clients' interests first. Compensation is fully transparent with no commissions, product sales, or hidden fund fees — you only pay the direct advisory fee you agree to upfront.
    • Provides holistic guidance on taxes, employee benefits, cash flow, risk management, and insurance — not just investment management. This comprehensive approach ensures tech professionals make optimal decisions across all aspects of their financial lives, especially during company exits or major liquidity events.
    Financial PlanningTech ProfessionalsInvestment ManagementTax PlanningFiduciary

    Finding a financial advisor who not only understands the markets but genuinely cares about your personal journey is rare. I am incredibly fortunate to work with Roshani. She specializes in the tech sector, which is crucial for my portfolio, and her expertise has been invaluable in navigating its unique opportunities and volatility. What truly sets her apart is her commitment to clarity and accessibility. She is always available for a quick call to answer questions, and she ensures I have a full, crystal-clear understanding of every investment we make. I never feel lost or pressured; I feel educated and confident. Furthermore, her strategic planning is exceptional. She takes the time to deeply understand my short and long-term goals and builds her strategy accordingly. This was most evident recently when we experienced the unexpected events of a major family move and the arrival of a new child. Without skipping a beat, she quickly pivoted our entire plan to accommodate these significant life changes. Beyond her direct financial planning, she is a phenomenal resource. She immediately introduced me to key contacts in her network to assist with other opportunities and services related to our expanding portfolio. She doesn't just manage money; she helps build holistic financial success. I wholeheartedly recommend her to anyone looking for expert, personalized, and proactive financial guidance.

    MC Winton, Google Review · 5 ★ avg from 22 reviews
    Phone(415) 323-6602
    Hours
    Mon8:30 AM – 6:30 PM
    Tue8:30 AM – 6:30 PM
    Wed8:30 AM – 6:30 PM
    Thu8:30 AM – 6:30 PM
    Fri8:30 AM – 6:30 PM
    SatClosed
    SunClosed
    True Root Financial
    Updated 4/20/26Learn More →
    81
    Lantern
    Score
    Oakland, CA · 42 mi from San Francisco
    Serves Oakland, San Francisco, and greater Bay Area, California (also serves remote clients)
    ★★★★★5.0(22 Google reviews)

    Modern Family Finance is a fee-only, fiduciary financial planning firm in Oakland, CA serving Bay Area tech professionals, women, LGBTQ+ individuals, and self-employed families. The team specializes in equity compensation optimization (RSUs, ESPPs, stock options), proactive tax strategies, and life-centered financial planning designed to help clients achieve work-optional lifestyles. With a 5-star Google rating and deep expertise in the unique financial challenges facing diverse families, they provide personalized advice that feels like talking to a trusted friend.

    Ideal clients: Bay Area tech employees with RSUs or stock options, Self-employed professionals and business owners, Women seeking to build wealth and financial confidence, LGBTQ+ individuals and families with unique planning needs, Mid-career professionals pursuing financial independence or work-optional lifestyles, Clients who want a fiduciary advisor with no commission conflicts
    What sets them apart
    • The team has personally used financial independence strategies to fund sabbaticals, career pivots, and business launches — they've walked the path they guide clients on.
    • Deep specialization in RSUs, ESPPs, and stock options with tax-aware strategies to manage concentration risk and maximize after-tax value for employees at startups, IPO-stage companies, and established tech firms.
    • Tailored planning that addresses unique challenges facing women (pay gaps, longevity, financial stress) and LGBTQ+ individuals (non-traditional relationships, family-building considerations, legal complexities).
    • Independent advisors legally obligated to act in clients' best interest. No proprietary products, no sales commissions — just transparent, flat-fee advice aligned with your goals.
    Fee-Only Financial PlanningTax-Smart AdviceTech ProfessionalsFinancial IndependenceLGBTQ+ & Women Focused

    Writing a review for my financial planner was not on my Bingo card for my life. But when Jenni, Lisa, and Cathy at Modern Family Finance are as fantastic as they are, it has to be done. To set the scene: I don’t know anything about money, or the market, or really budgeting, if we’re being honest. My working class family didn’t know anything to teach me, and I was resistant to learning because I was sure it would mean discomfort at best and shame at worst. Luckily, opposites attract, and my spouse is a Responsible Adult who wanted to manage some inheritance in addition to our weirdly/ unnecessarily complicated financial situation. Enter: Modern Family Finance, referred to us by a friend. In my mind, they are fantastic for three main reasons. 1.) Based on what I just described, you will not be surprised to learn that I truly have no clue as to the wizardry they do with investing, but I love this. As far as I’m concerned, my accounts are like little Tamagotchis that I get to occasionally login to check and see how they’re thriving. Our money is doing great, our finances are tidy, and our goals are being met! My Responsible Adult spouse DOES want to know, and Modern Family is an open book and wants to teach. Everyone wins! 2) The whole process of working together centers around YOUR particular and specific needs, goals, and personal priorities. They keep in mind both short term needs and long term visions to help you get and stay on track. I really appreciated the emotional intelligence and care Jenni brings, especially to our early meetings, and I still think about the questions she asked to help us understand our own relationships to money, and what needs to heal to move forward. They truly work with you where you are. Their approach is clearly not just about managing money, but building quality of life and empowerment. 3) They are truly the kindest people you could hope to work with. Getting me to respond to an email about life insurance or the 401K from ten years ago is like trying to put a cat in a bathtub, but somehow, miraculously, they don’t judge. The team is thoroughly patient, kind, ridiculously detail oriented, and in general the most delightful people you’d hope to meet. As a queer couple navigating major life transitions, they give us clarity, patience, and structure without overwhelm. We’ll be clients for life.

    Jolee del Mazo, Google Review · 5 ★ avg from 22 reviews
    Phone(415) 295-6206
    Hours
    Mon9:00 AM – 7:00 PM
    Tue9:00 AM – 7:00 PM
    Wed9:00 AM – 7:00 PM
    Thu9:00 AM – 7:00 PM
    Fri9:00 AM – 7:00 PM
    SatClosed
    SunClosed
    Modern Family Finance
    Updated 4/20/26Learn More →
    81
    Lantern
    Score
    Sonoma, CA · 50 mi from San Francisco
    Serves Sonoma, CA and surrounding Northern California (Napa, Marin, Sonoma County)
    ★★★★★4.9(32 Google reviews)

    Sonoma Wealth Advisors is a fee-based registered investment advisory (RIA) firm in Sonoma, CA, with CERTIFIED FINANCIAL PLANNERS® and Accredited Investment Fiduciaries® on staff. They specialize in comprehensive financial planning, investment management, tax planning, and asset protection for individuals and families across Northern California. Recognized as a Top 10 Fastest Growing RIA by SmartAsset (2023) and named to Financial Advisor Magazine's RIA Ranking (2025), the firm combines advanced planning credentials with in-house tax professionals and Nobel Prize-winning portfolio risk analysis tools to deliver fiduciary, best-interest advice.

    Ideal clients: Families planning for retirement, Business owners seeking tax-efficient wealth strategies, Individuals with complex financial situations (real estate, inheritances, multiple accounts), Retirees needing sustainable income planning, High-net-worth clients looking for fiduciary, fee-based advice, Northern California residents seeking local, credentialed advisors
    What sets them apart
    • Team includes CFP® professionals—the gold standard in financial planning—and AIF® designees who are legally bound to act in clients' best interests, not on commissions.
    • On-staff tax professionals use cutting-edge software to analyze current tax situations and model future scenarios, maximizing tax breaks and minimizing liabilities as codes change.
    • Ranked in the Top 10 of SmartAsset's 100 Fastest Growing RIAs (2023), with additional recognition from AdvisorHub (2025) and Financial Advisor Magazine (2025) for service quality and growth.
    • Investment portfolios are built and managed using risk analysis tools grounded in Nobel Prize-winning financial research, ensuring allocations align with each client's unique risk tolerance and goals.
    Wealth ManagementFinancial PlanningInvestment AdvisoryRetirement Planning

    My wife and I have been clients for years with Sonoma Wealth Advisors. We feel that Chris, Daren and Rose are the best of the best and always respond quickly and professionally. One area that shines is their ability to stay well informed on the markets and adjust our portfolio accordingly. We have sought information and analysis regarding our investments and through their personalized approach and state of the art computer system. We are able to visually see the growth of each of our investments, as well as, our entire portfolio's value by using the Sonoma Wealth portal. We have experienced that they are working hard for what is best for our entire family. We have two daughters and Chris, Daren and Rose have always put their futures as of utmost importance. Working with financial professionals who are family based is a blessing in our lives! Thank you Sonoma Wealth Advisors, Daniel and Katherine Edwards

    Daniel Edwards, Google Review · 4.9 ★ avg from 32 reviews
    Phone(707) 938-7414
    Hours
    Mon9:00 AM – 4:30 PM
    Tue9:00 AM – 4:30 PM
    Wed9:00 AM – 4:30 PM
    Thu9:00 AM – 4:30 PM
    Fri9:00 AM – 3:30 PM
    SatClosed
    SunClosed
    Sonoma Wealth Advisors
    Updated 4/20/26Learn More →
    80
    Lantern
    Score
    San Francisco, CA · Est. 2014
    Serves San Francisco, CA and nationwide (virtual services available internationally)
    ★★★★★5.0(17 Google reviews)

    Citrine Capital is a fee-only wealth management and tax preparation firm in San Francisco founded by Ryan and Jirayr in 2014. The firm specializes in serving startup founders, entrepreneurs, and tech professionals with complex equity compensation (RSUs, stock options, QSBS). With over 115 client households and a 5-star Google rating, they offer virtual financial planning with a 24-hour response guarantee and expertise in equity tax planning, retirement planning, and Bitcoin investment management.

    Ryan and Jirayr, Co-Founders, Certified Financial Planner (CFP)
    Ideal clients: Startup founders with concentrated equity positions, Tech employees at venture-backed companies navigating RSUs and stock options, Entrepreneurs planning for liquidity events or IPOs, High-net-worth professionals seeking Bitcoin investment guidance, LGBTQ+ individuals and families with unique financial planning needs, Tech professionals who value virtual planning and quick response times
    What sets them apart
    • Citrine Capital operates on a transparent fee-only model with no commissioned sales, proprietary products, or hidden fees. As fiduciaries, they are legally required to act solely in clients' best interests, eliminating the conflicts inherent in commission-based advisory models.
    • The firm specializes in RSU tax planning, stock option strategies, 10b5-1 trading plans, QSBS planning, and IPO preparation for employees at SpaceX, Stripe, Airbnb, and other leading tech companies. They have intimate knowledge of these companies' compensation packages, benefits, and retirement plans.
    • Citrine Capital operates as a fully virtual financial advisor with secure online portals, video conferencing, and real-time screen sharing. Clients can call, email, or text anytime with a guaranteed response within 24 hours, perfect for time-sensitive equity decisions or market changes.
    • Unlike traditional wealth managers, Citrine Capital offers specialized Bitcoin investment management and custody guidance, helping tech-forward clients integrate digital assets into their portfolios with proper tax planning and security protocols.
    Fee-OnlyWealth ManagementEquity Compensation PlanningTech ProfessionalsVirtual Advisory

    Having Citrine handle our financial plan has been an incredible investment in our family's stability, confidence, and overall happiness. We began working with Nick at Citrine about nine months ago, and in those nine months our financial wellbeing has improved dramatically. It's an incredible service and team. Highly recommend!

    Lauren Blass, Google Review · 5 ★ avg from 17 reviews
    Phone(415) 494-8262
    Hours
    Mon9:30 AM – 5:00 PM
    Tue9:30 AM – 5:00 PM
    Wed9:30 AM – 5:00 PM
    Thu9:30 AM – 5:00 PM
    Fri9:30 AM – 5:00 PM
    SatClosed
    SunClosed
    Citrine Capital
    Updated 4/20/26Learn More →
    79
    Lantern
    Score
    San Mateo, CA · 42 mi from San Francisco
    Serves San Mateo, CA and surrounding Bay Area communities
    ★★★★★5.0(30 Google reviews)

    Sid Financial Services, LLC is an independent financial advisory firm based in San Mateo serving the Bay Area with comprehensive financial planning and investment management services. Led by experienced financial consultants, the firm specializes in helping individuals and families develop personalized wealth strategies, retirement planning, and investment portfolios tailored to their unique financial goals.

    Ideal clients: Individuals seeking retirement planning, families building long-term wealth, professionals managing investment portfolios, business owners planning succession strategies
    What sets them apart
    • Sid Financial Services develops customized financial strategies based on individual circumstances rather than one-size-fits-all solutions, ensuring recommendations align with each client's specific goals and risk tolerance.
    • Based in San Mateo with deep knowledge of the Bay Area market, the firm understands local economic conditions and serves the region's diverse financial needs.
    Financial PlanningInvestment ManagementRetirement PlanningWealth AdvisoryBay Area
    Phone(650) 378-8588
    Sid Financial Services, LLC
    Updated 4/21/26Learn More →
    78
    Lantern
    Score
    San Francisco, CA
    Serves San Francisco Financial District, Walnut Creek, and the broader San Francisco Bay Area, with national services available for stock options planning and wealth management
    ★★★★★5.0(11 Google reviews)

    Babylon Wealth Management is a boutique fiduciary financial advisory firm serving San Francisco and the Bay Area, specializing in comprehensive wealth management for tech professionals, pre-retirees, and tax-smart investors. Led by experienced advisors legally bound to act in clients' best interests, the firm offers personalized financial planning, investment management, stock options planning, and tax-efficient strategies tailored to each client's unique situation. With offices in San Francisco's Financial District and Walnut Creek, Babylon focuses on strategic planning, wealth preservation, and building long-term client relationships.

    Ideal clients: Bay Area tech professionals managing stock options and equity compensation, Professionals within 5-10 years of retirement, Tax-smart investors seeking comprehensive wealth management, High-earning individuals and families needing fiduciary financial planning, Business owners seeking strategic wealth preservation and tax efficiency
    What sets them apart
    • Unlike many advisors, Babylon Wealth Management operates as a fiduciary, legally and ethically required to act in clients' best interests and provide transparent, unbiased advice with no conflicts of interest.
    • Specialized financial and tax planning for tech professionals and employee stock options owners, bringing clarity to complex decisions around owning and exercising options with consideration for tax implications and financial goals.
    • Meticulous tax-efficient investment and financial planning strategies that optimize wealth growth while strategically minimizing tax liabilities, leveraging deep expertise in the California tax landscape.
    • As a boutique firm with offices in San Francisco and Walnut Creek, Babylon provides highly personalized attention and custom-tailored financial plans rather than one-size-fits-all solutions, with a perfect 5-star Google rating from 11 reviews.
    Wealth ManagementFinancial PlanningInvestment AdvisorSan FranciscoFiduciary

    I first contacted Stoyan to get advice on the timing of converting a traditional IRA to Roth. His answer was so thoughtful that I realized I'd benefit from his guidance in all aspects of my financial planning. In addition to doing a great job managing my portfolio, he researches and advises on ideas I come up with on my own—the latest being opening a donor-advised fund. I view him as a valued partner as I prepare for retirement in three years, and it give me peace of mind knowing I have a top-notch professional taking care of my financial health.

    Karen Weiss, Google Review · 5 ★ avg from 11 reviews
    Phone(415) 851-3061
    Hours
    Mon8:00 AM – 6:00 PM
    Tue8:00 AM – 6:00 PM
    Wed8:00 AM – 6:00 PM
    Thu8:00 AM – 6:00 PM
    Fri8:00 AM – 6:00 PM
    SatClosed
    SunClosed
    Babylon Wealth Management - Pine St
    Updated 4/20/26Learn More →
    78
    Lantern
    Score
    San Carlos, CA · 45 mi from San Francisco
    Serves San Carlos, Campbell, San Francisco Bay Area, Silicon Valley, and surrounding communities in San Mateo and Santa Clara counties
    ★★★★★5.0(11 Google reviews)

    MA Private Wealth is a boutique fiduciary wealth advisory firm in San Carlos, CA, led by Marty and his team with 30 years of experience. They specialize in sophisticated, customized investment management and financial planning for tech professionals and high-net-worth clients with $500,000+ in investments. Known for their white-glove service, institutional-level expertise, and personal touch, they serve clients across the Bay Area with offices in San Carlos and Campbell.

    Marty, Lead Advisor, 30 years of experience
    Ideal clients: Tech professionals with equity compensation and $500,000+ in investments, Silicon Valley employees navigating IPOs or acquisitions, High-net-worth individuals seeking personalized fiduciary wealth management, Families wanting long-term advisory relationships built on trust, Anyone seeking institutional investment expertise with boutique-level personal service
    What sets them apart
    • Marty and his team have three decades of experience serving Silicon Valley tech professionals, with deep expertise in equity compensation, IPOs, acquisitions, and the unique financial challenges of careers in technology.
    • As registered fiduciaries, MA Private Wealth is legally bound to prioritize clients' best interests always — no conflicts of interest, no commissioned products, just advice aligned with your goals.
    • Small enough to provide white-glove personal service where real people answer your calls, yet backed by extensive expert market research resources and institutional-level investment strategies typically available only to large wealth management firms.
    • Each client receives a bespoke financial plan that integrates their complete financial picture — assets, goals, risk tolerance, tax situation, and life stage — with ongoing adjustments as circumstances change.
    Fiduciary AdvisorsWealth ManagementInvestment PlanningTech ProfessionalsRetirement Planning

    I have been a client of Marty forever, and he and his team have always delivered top tier bespoke financial planning services. Whether it’s his full transparency about how he and his team tap extensive expert resources to build and adjust their customized plan for my specific situation, shifting over the years to reflect the various shifts and slews of my career here in Silicon Valley, to their instant reaction to popup needs or changes, to their ongoing efforts behind the scenes to make sure those back end expert market research resources are in fact the best available, nothing has made me question my choice to entrust my finances to MA Private Wealth. I highly and unreservedly recommend MA Private Wealth to anyone seeking expert financial planning services.

    Mike Brogley, Google Review · 5 ★ avg from 11 reviews
    Phone(650) 232-2021
    Hours
    Mon9:00 AM – 5:00 PM
    Tue9:00 AM – 5:00 PM
    Wed9:00 AM – 5:00 PM
    Thu9:00 AM – 5:00 PM
    Fri9:00 AM – 5:00 PM
    SatClosed
    SunClosed
    MA Private Wealth, Financial Advisors
    Updated 4/20/26Learn More →
    78
    Lantern
    Score
    Santa Rosa, CA · 52 mi from San Francisco
    Serves Sonoma County and surrounding North Bay areas
    ★★★★★5.0(11 Google reviews)

    Swad Wealth Management, founded by Zack Swad, specializes in comprehensive retirement planning and wealth management for people age 50 and older. The firm provides custom-tailored retirement plans, professionally managed investment portfolios, and ongoing financial guidance across 16 planning areas—including Social Security optimization, income strategy, tax minimization, and long-term care planning. Swad acts as a fiduciary, charges transparent advisory fees with no commissions, and offers unlimited phone/email support plus 2–4 scheduled in-person or video meetings annually, backed by a satisfaction guarantee.

    Best for: Retirement PlanningUnbiased AdviceWealth Management
    Ideal clients: Pre-retirees and retirees age 50+, affluent individuals seeking fiduciary advice, people concerned about retirement income sustainability, those transitioning from full-time work
    What sets them apart
    • Acts as a fiduciary in your best interest with transparent, commission-free advisory fees and no hidden costs.
    • Guides clients through deep-dive meetings to clarify their vision, identify obstacles, and create a custom plan to retire sooner with confidence.
    • Covers 16 planning areas including Social Security optimization, tax strategies, long-term care planning, and ongoing portfolio management with unlimited access.
    Retirement PlanningWealth ManagementFiduciary AdvisorAge 50+Investment Management
    Phone(707) 899-1010
    Swad Wealth Management
    Updated 4/21/26Learn More →
    77
    Lantern
    Score
    Mill Valley, CA · 31 mi from San Francisco
    Serves Marin County and greater Bay Area, California
    ★★★★★5.0(10 Google reviews)

    Decker Retirement Planning, founded by Brian Decker, provides comprehensive retirement planning using a math-based, principle-driven approach. The firm specializes in strategic income distribution from principal-protected accounts, sophisticated tax minimization, risk reduction strategies, and portfolio optimization. As committed fiduciaries, their planners help clients develop personalized retirement strategies emphasizing financial clarity, fee-efficient management, and purpose-driven retirement planning through one-on-one consultations, educational workshops, and media engagement.

    Best for: Retirement PlanningUnbiased Advice
    Ideal clients: Pre-retirees and retirees seeking comprehensive retirement income planning, individuals prioritizing tax optimization, clients wanting principal protection and risk management, Bay Area professionals nearing or in retirement
    What sets them apart
    • Uses a specialized approach emphasizing income distribution from principal-protected accounts combined with tax minimization and adaptive risk reduction strategies.
    • All planners are committed fiduciaries dedicated to client transparency and are structured as fee-only advisors designed to minimize management costs.
    • Offers workshops, seminars, and media content (podcasts, TV, radio) covering retirement topics like Social Security, tax strategies, and inflation planning.
    Retirement PlanningFee-Only AdvisorFiduciaryTax StrategiesIncome Planning
    Decker Retirement Planning
    Updated 4/21/26Learn More →
    74
    Lantern
    Score
    San Francisco, CA
    Serves San Francisco, CA and nationwide with offices across the United States
    ★★★★★5.0(6 Google reviews)

    Aspiriant is a leading independent wealth management firm serving high-net-worth families in San Francisco and nationwide. Founded by financial planning and tax professionals, the firm is uniquely structured with approximately one-third of team members holding ownership stakes, ensuring alignment and long-term client focus. Aspiriant specializes in comprehensive financial planning, tax-conscious investment management, and multi-generational wealth strategies, combining accounting-rooted rigor with globally diversified, value-oriented investment approaches. With a 5-star Google rating and offices across the U.S., Aspiriant serves clients seeking a personalized, intellectually rigorous alternative to traditional wealth management.

    Ideal clients: High-net-worth families seeking independent wealth management, Bay Area tech professionals with concentrated stock positions, Business owners planning succession or exits, Families needing multi-generational estate and tax planning, Investors seeking tax-aware investment strategies, Clients wanting employee-owned advisory firms
    What sets them apart
    • Approximately one-third of Aspiriant's team members hold ownership stakes in the firm, creating exceptional alignment between advisors and clients and ensuring long-term stability for multi-generational planning.
    • Founded by financial planning and tax professionals, Aspiriant brings CPA-level rigor to wealth management, delivering tax-conscious investment strategies and planning that traditional brokerages often overlook.
    • The firm's investment professionals hold advanced credentials including CFA, CPA, and CFP designations, bringing institutional-grade research and portfolio management to individual families.
    • Aspiriant's ownership structure and long-term vision enable comprehensive planning across generations, from wealth accumulation and tax optimization to estate planning and legacy creation for Bay Area families and beyond.
    Wealth ManagementFinancial PlanningInvestment StrategyIndependent FirmTax Planning

    Prior to selling our business June 2020, we interviewed 3 financial advisor firms for whom we'd received referrals. We count our decision to engage Aspiriant's Team of Talia Pierluissi & Gavin Neil as one of the best financial decisions made in our 50yr personal & business journey. Their advice & guidance helped us navigate challenging & complex decisions and the transparency in which their Team operates, reinforces the trust extended involving our hard-earned assets and genuine integrity we experience with their continued oversight & management. We've not been disappointed and feel Aspiriant delivers in every capacity.

    Greg Cunnington, Google Review · 5 ★ avg from 6 reviews
    Phone(415) 371-7800
    Hours
    Mon8:30 AM – 5:30 PM
    Tue8:30 AM – 5:30 PM
    Wed8:30 AM – 5:30 PM
    Thu8:30 AM – 5:30 PM
    Fri8:30 AM – 5:30 PM
    SatClosed
    SunClosed
    Aspiriant Wealth Management
    Updated 4/21/26Learn More →
    73
    Lantern
    Score
    San Francisco, CA
    Serves San Francisco, CA and clients nationwide
    ★★★★★4.5(15 Google reviews)

    Hanke & Apolonio Wealth Advisors is a San Francisco-based financial planning firm founded by Milo F. Hanke, CFP® and Manny R. Apolonio, CFP®, with over 60 years of combined expertise. They specialize in comprehensive wealth management, retirement planning, and values-based investing for individuals and families seeking judgment-free, transparent financial guidance. Their team blends technical financial planning with positive psychology coaching to help clients build confidence and clarity around their financial future.

    Milo F. Hanke, Founding Partner, CFP®
    Ideal clients: Professionals navigating career transitions, retirees seeking ongoing wealth management and income planning, families building generational wealth and coordinating estate plans, individuals seeking values-aligned and socially responsible investing, anyone who wants judgment-free financial guidance without product sales pressure
    What sets them apart
    • Both founding partners, Milo F. Hanke and Manny R. Apolonio, hold the Certified Financial Planner (CFP®) designation and bring decades of experience helping families build financial security and confidence.
    • Manny Apolonio combines financial planning with positive psychology coaching, creating a judgment-free environment where clients feel empowered rather than intimidated by their financial decisions.
    • Founded on the principle that financial planning should prioritize service over sales, HAWA leads with purpose and transparency rather than product recommendations, offering fee-based planning without hidden conflicts of interest.
    • Offers both comprehensive wealth management for hands-off clients and Financial Freedom Coaching for those who prefer to manage investments themselves with expert guidance and a structured roadmap.
    Wealth ManagementFinancial PlanningInvestment ManagementFiduciary Advisor

    I’ve had an exceptional experience working with Hanke & Apolonio Wealth Advisors. From the very beginning, their team demonstrated a deep understanding of financial planning, blending technical expertise with a truly personalized approach. Manny Apolonio, in particular, has been instrumental in helping me navigate key financial decisions with clarity and confidence. He takes the time to explain complex concepts in a way that’s easy to understand and always aligns strategies with my long-term goals and personal values. His ability to combine financial acumen with a coaching mindset has made a huge difference in how I think about wealth management. The firm as a whole operates with transparency, integrity, and a genuine commitment to their clients’ financial well-being. I highly recommend Hanke & Apolonio to anyone looking for a wealth management team that goes beyond just numbers—they truly care about their clients’ success.

    Joshua Nair, Google Review · 4.5 ★ avg from 15 reviews
    Phone(415) 781-6300
    Hours
    Mon9:00 AM – 5:00 PM
    Tue9:00 AM – 5:00 PM
    Wed9:00 AM – 5:00 PM
    Thu9:00 AM – 5:00 PM
    Fri9:00 AM – 5:00 PM
    SatClosed
    SunClosed
    Hanke & Apolonio Wealth Advisors LLC
    Updated 4/21/26Learn More →
    72
    Lantern
    Score
    San Francisco, CA
    Serves San Francisco, CA and the greater Bay Area
    ★★★★★4.7(15 Google reviews)

    KB Financial Advisors in San Francisco specializes in equity compensation planning, tax strategy, and wealth management for tech professionals and founders. With over 30 years of experience navigating stock options, RSUs, and IPOs, they create personalized financial roadmaps that address the unique challenges of tech industry compensation. They combine investment management with active tax planning to help clients maximize equity value while minimizing surprise tax bills.

    Ideal clients: Tech professionals with stock options or RSUs, company founders planning for IPOs or exits, busy professionals with cash accumulation and no clear investment plan, anyone hit with surprise tax bills from equity compensation, couples and families in tech looking to align financial goals
    What sets them apart
    • Over three decades of specialized experience helping tech employees and founders navigate stock options, RSUs, IPOs, and equity compensation strategies unique to the technology industry.
    • Active, ongoing tax planning and preparation combined with investment management—not separate services, but a unified strategy to maximize equity value while minimizing tax surprises.
    • Deep expertise in stock option timing, RSU tax optimization, concentrated position management, and strategic planning for liquidity events including IPOs and company sales.
    • Every client engagement starts with collaborative whiteboard sessions to explore bold ideas and create personalized financial roadmaps—no cookie-cutter solutions or one-size-fits-all plans.
    Wealth ManagementFinancial PlanningInvestment StrategyRetirement PlanningTax Planning

    We’ve been with Jackie and her team at KB FINANCIAL ADVISORS for over a decade, and they’ve been absolutely incredible every step of the way. We first chose them because they were the top-rated firm for tech professionals, highly recommended by several major SF Tech companies — and that recommendation couldn’t have been more accurate. Jackie has helped us navigate everything from equity comp, RSUs, and IPOs to retirement planning, insurance, and estate strategy. Her advice is always thoughtful, clear, and tailored to our goals — she truly understands the tech world and the financial challenges that come with it. And when it comes to taxes, Chelsea is an absolute gem. Her depth of knowledge, attention to detail, and ability to make complicated tax situations feel manageable is unmatched. Having both our financial planning and tax strategy handled under one roof has been a game changer — seamless, smart, and stress-free. Jackie and Chelsea are not only incredibly sharp — they’re warm, responsive, and genuinely care. We’ve relied on them through career changes, market ups and downs, and major life moments, and they’ve always had our back. If you’re in tech and looking for a trustworthy, full-service financial team in the Bay Area, we can’t recommend Jackie, Chelsea, and the entire team at KB Financial Advisors, highly enough.

    Diana Borghino, Google Review · 4.7 ★ avg from 15 reviews
    Phone(415) 273-9372
    Hours
    Mon9:00 AM – 5:00 PM
    Tue9:00 AM – 5:00 PM
    Wed9:00 AM – 5:00 PM
    Thu9:00 AM – 5:00 PM
    Fri9:00 AM – 5:00 PM
    SatClosed
    SunClosed
    Kb Financial Advisors
    Updated 4/21/26Learn More →
    71
    Lantern
    Score
    Larkspur, CA · 32 mi from San Francisco
    Serves Larkspur and surrounding North Bay communities
    ★★★★★5.0(4 Google reviews)

    Proprietor Wealth Management is an independent, fee-only fiduciary financial advisory firm serving the North Bay with comprehensive wealth management and financial planning services. Founded on the principle that investors deserve true fiduciary care, the firm builds long-term relationships by acting as a personal Chief Financial Officer (CFO) for clients, helping them make smart investment decisions, meet financial goals, and achieve greater peace of mind. Rather than relying on commissions or transaction-based fees, Proprietor selects investments solely on quality and merit.

    Best for: Unbiased AdviceWealth Management
    Ideal clients: Affluent individuals and families seeking fiduciary wealth management, investors who value commission-free advice, business owners and professionals needing comprehensive financial planning
    What sets them apart
    • Acts as a fiduciary with no commissions or transaction-based fees, ensuring advice is driven solely by client interests and quality of investments rather than sales incentives.
    • As an independent wealth management firm, Proprietor maintains complete autonomy in investment selection and advice, free from corporate or institutional pressures.
    • Builds comprehensive long-term relationships acting as a personal Chief Financial Officer, covering full financial planning and wealth management rather than isolated services.
    Fee-Only AdvisorFiduciaryWealth ManagementFinancial PlanningIndependent
    Proprietor Wealth Management
    Updated 4/21/26Learn More →
    71
    Lantern
    Score
    San Francisco, CA
    Serves San Francisco and surrounding Bay Area
    ★★★★☆4.3(18 Google reviews)

    Charles Schwab's San Francisco West Portal branch is a full-service investment and brokerage firm offering financial advisory services, wealth management, investment account management, and financial planning. Led by VP Branch Manager Rosalinda Tran and a team of CFP-certified and experienced financial consultants, they serve both self-directed investors and clients seeking personalized guidance. Schwab supports all wealth levels with tailored solutions, from individual investing to comprehensive financial strategy, and hosts complimentary workshops on investing, trading, and wealth management.

    Best for: Retirement PlanningFirst-Time InvestorsWealth Management
    Ideal clients: Self-directed investors, individuals seeking comprehensive financial planning, families managing multi-generational wealth, people at all wealth levels wanting professional guidance
    What sets them apart
    • The branch is staffed with multiple CFP (Certified Financial Planner) professionals including Senior Financial Consultants with CWS (Chartered Special Specialist) credentials, ensuring expert guidance on comprehensive financial planning.
    • Supports both self-directed investors managing their own portfolios and clients who prefer working with dedicated Financial Consultants, with complimentary initial consultations available.
    • Offers free community workshops on financial topics including investing, trading, and wealth management at multiple Bay Area locations to help clients build financial literacy.
    Investment ServicesWealth ManagementFinancial PlanningBrokerage
    Phone(415) 242-2312
    Websiteschwab.com
    Charles Schwab
    Updated 5/14/26Learn More →
    70
    Lantern
    Score
    San Rafael, CA · 33 mi from San Francisco
    Serves San Rafael, Marin County, and surrounding North Bay communities
    ★★★★★4.5(8 Google reviews)

    Marin Wealth Advisors LLC is an independent financial advisory firm based in San Rafael serving clients throughout Marin County and the North Bay. They provide comprehensive wealth management, investment management, retirement planning, and financial consulting services tailored to individual and family needs. The firm is committed to fiduciary principles and personalized financial guidance.

    Best for: Retirement PlanningWealth Management
    Ideal clients: High-net-worth individuals, families planning for retirement, business owners seeking comprehensive wealth management
    What sets them apart
    • Operates as an independent fiduciary advisor, prioritizing client interests without ties to large financial institutions or product sales commissions.
    • Provides integrated wealth management including retirement planning, investment strategy, and ongoing financial consulting customized to individual client goals.
    Wealth ManagementInvestment PlanningRetirement PlanningFinancial Consulting
    Marin Wealth Advisors LLC
    Updated 4/21/26Learn More →
    69
    Lantern
    Score
    San Rafael, CA · 32 mi from San Francisco
    Serves San Rafael, Marin County, and surrounding Bay Area
    ★★★★★5.0(3 Google reviews)

    Emily S. Chan is a Private Wealth Advisor with Ameriprise Financial Services in San Rafael, specializing in comprehensive financial planning for individuals and families. Holding multiple advanced certifications including CFP (Certified Financial Planner), AEP (Accredited Estate Planner), and AIF (Accredited Investment Fiduciary), Emily provides expertise in wealth management, retirement planning, estate planning, investment management, and risk management. She works with high net worth clients and small business owners to develop integrated financial strategies tailored to their specific life situations.

    Best for: Retirement PlanningUnbiased AdviceBusiness OwnersFirst-Time InvestorsWealth Management
    Ideal clients: High net worth individuals, families planning for retirement, business owners planning exits or succession, clients seeking comprehensive estate planning
    What sets them apart
    • Emily holds specialized credentials including CFP, AEP, AIF, AWMA, and CIMA, demonstrating deep expertise across wealth management, estate planning, investment fiduciary standards, and portfolio management.
    • Offers integrated planning covering retirement, estate planning, tax strategy, risk management, and investment management rather than isolated services.
    • Backed by Ameriprise Financial Services, providing access to institutional investment research, planning tools, and a broad range of financial products and services.
    Wealth ManagementFinancial PlanningCFP CertifiedRetirement PlanningEstate Planning
    Phone(415) 926-3071
    Emily S. Chan - Private Wealth Advisor, Ameriprise Financial Services, LLC
    Updated 4/21/26Learn More →
    69
    Lantern
    Score
    Novato, CA · 36 mi from San Francisco
    Serves Novato and surrounding North Bay communities
    ★★★★★5.0(3 Google reviews)

    Alpha Wealth Management and Planning is an independent financial advisory firm in Novato serving the North Bay with comprehensive wealth planning and investment management services. The team helps clients build and preserve wealth through personalized financial strategies tailored to individual goals and circumstances. They focus on delivering strategic guidance to help clients make informed decisions about their financial future.

    Ideal clients: Individuals seeking personalized wealth management, pre-retirees and retirees planning income strategies, business owners managing personal finances
    What sets them apart
    • As an independent firm, Alpha Wealth Management prioritizes client interests without being tied to product sales or corporate mandates, allowing for objective financial guidance.
    • The firm offers full-spectrum financial planning services including investment management, retirement planning, and wealth preservation strategies customized to each client's unique situation.
    Wealth ManagementFinancial PlanningInvestment ManagementNovatoNorth Bay
    Phone(415) 506-4569
    Alpha Wealth Management and Planning
    Updated 4/21/26Learn More →
    67
    Lantern
    Score
    Pacifica, CA · 32 mi from San Francisco
    Serves Pacifica, CA and surrounding Bay Area communities
    ★★★★★5.0(2 Google reviews)

    Edward Jones financial advisor Sven Geffken, CFP®, provides personalized financial planning and investment management services to individuals and families in the Pacifica area. With CFP certification, Sven helps clients build comprehensive financial strategies tailored to their goals, whether saving for retirement, managing investments, or planning for major life events. As part of Edward Jones, a trusted national firm with local service, Sven combines one-on-one guidance with access to a full range of financial products and services.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Individuals planning for retirement, families seeking comprehensive financial strategies, investors wanting personalized guidance
    What sets them apart
    • Sven holds the Certified Financial Planner credential, demonstrating advanced training in comprehensive financial planning and fiduciary responsibility.
    • Available for in-person meetings in Pacifica while backed by Edward Jones's national resources and investment platform.
    Financial PlanningInvestment ManagementRetirement PlanningCFP Certified
    Phone(650) 355-1365
    Edward Jones - Financial Advisor: Sven Geffken, CFP®
    Updated 4/21/26Learn More →
    67
    Lantern
    Score
    San Francisco, CA
    Serves San Francisco and surrounding Bay Area
    ★★★★★5.0(2 Google reviews)

    Bessemer Trust is a privately owned, independent multi-family office providing comprehensive private wealth management to high-net-worth individuals and families in San Francisco. With 119 years of experience, they offer investment management, estate planning, tax advisory, family office services, and specialized guidance on business succession, real estate, philanthropic giving, and corporate trustee services. Their approach combines personalized advice with institutional expertise, focusing on understanding clients' complete financial and personal circumstances to align strategies across all wealth management needs.

    Ideal clients: High-net-worth individuals, business owners, families with substantial assets, philanthropists, families seeking multi-generational wealth planning
    What sets them apart
    • Privately owned and independent multi-family office with over a century of experience serving high-net-worth families, providing continuity and stability without conflicts of interest.
    • Beyond investment management, they offer specialized services including business owner advisory, family governance, philanthropic planning, real estate advisory, and corporate trustee services tailored to complex family wealth.
    • Dedicated team approach that integrates understanding of clients' personal and financial circumstances to align strategies across all wealth management capabilities.
    Private Wealth ManagementFamily OfficeInvestment ManagementEstate PlanningTax Advisory
    Phone(415) 291-1810
    Bessemer Trust Private Wealth Management San Francisco CA
    Updated 5/14/26Learn More →
    67
    Lantern
    Score
    Half Moon Bay, CA · 38 mi from San Francisco
    Serves San Francisco Peninsula, including Half Moon Bay and surrounding coastal communities
    ★★★★★5.0(2 Google reviews)

    Parsons Wealth Management is an independent financial advisory firm based in Half Moon Bay serving the San Francisco Peninsula. They provide comprehensive wealth management, financial planning, and investment management services tailored to individuals and families. Their team focuses on creating personalized financial strategies to help clients build and preserve wealth.

    Best for: Wealth Management
    Ideal clients: High-net-worth individuals, families seeking comprehensive financial planning, business owners, pre-retirees and retirees
    What sets them apart
    • Operates as an independent firm rather than as part of a large corporate financial institution, allowing for personalized service and strategies tailored to individual client needs.
    • Based in Half Moon Bay with deep knowledge of the San Francisco Peninsula market and the unique financial considerations of coastal Bay Area residents.
    Wealth ManagementFinancial PlanningInvestment ManagementHalf Moon Bay
    Phone(650) 726-0640
    Parsons Wealth Management
    Updated 4/21/26Learn More →
    64
    Lantern
    Score
    Corte Madera, CA · 31 mi from San Francisco
    Serves Corte Madera, CA and the San Francisco Bay Area including Marin County, San Rafael, Sausalito, Mill Valley, and surrounding communities
    ★★★★★5.0(1 Google reviews)

    Advice Only™ Financial Advisors in Corte Madera, CA delivers financial planning through a fiduciary framework that structurally separates advice from asset management, product commissions, and implementation incentives. Their proprietary Advice-Only™ Methodology uses the 40-Point Framework™ and Total Risk℠ Alignment to create objective, math-based financial plans that conclude at a defined Engagement Completion Boundary—ensuring recommendations stand independent of ongoing revenue. Plans are protected by the Fee Structure Firewall™ and backed by the Advice-Only™ Integrity Guarantee, serving clients across the San Francisco Bay Area who want conflict-free financial guidance.

    Ideal clients: Do-it-yourself investors seeking objective advice without asset management, professionals evaluating stock options or pension elections, retirees designing sustainable income distribution strategies, individuals skeptical of traditional advisor conflicts who want structural independence, clients who value privacy and transparency in financial planning
    What sets them apart
    • Prohibits asset-based fees, product commissions, and implementation-linked revenue—ensuring advisors earn zero ongoing income from how you execute recommendations.
    • Planning engagements reach formal economic finality when the plan is delivered, structurally preventing advice from being shaped by asset retention or management revenue.
    • Proprietary planning methodology that builds a math-based financial snapshot and evaluates investment, tax, income, and risk decisions in an integrated, scenario-tested model.
    • Clients can request a refund if the methodology's structural safeguards—separation of advice from implementation incentives—are not maintained during the engagement.
    Fee-Only AdvisorsFinancial PlanningInvestment ManagementFiduciary

    I first attended the Advice Only course in 2017 through the College of Marin. Overall the course was very helpful and I greatly appreciated Quincy's insight and perspective toward financial planning. The course is a must if you are approaching retirement like me. Great work, great approach, good guy. Thank you!

    Frank Marino, Google Review · 5 ★ avg from 1 reviews
    Phone(800) 484-7206
    Hours
    Mon8:00 AM – 7:30 PM
    Tue8:00 AM – 7:30 PM
    Wed8:00 AM – 7:30 PM
    Thu8:00 AM – 7:30 PM
    Fri8:00 AM – 7:30 PM
    Sat8:00 AM – 2:00 PM
    SunClosed
    Advice Only™ Financial Advisors
    Updated 4/22/26Learn More →
    64
    Lantern
    Score
    San Rafael, CA · 33 mi from San Francisco
    Serves San Rafael and surrounding Marin County area
    ★★★★★5.0(1 Google reviews)

    Callahan Financial Planning is an independent financial advisory firm based in San Rafael, offering comprehensive financial planning and advisory services to individuals and families. The firm specializes in helping clients develop personalized strategies to manage their wealth, plan for retirement, and achieve their long-term financial goals. With a focus on personalized service and professional guidance, they work directly with clients to create tailored financial plans.

    Ideal clients: Individuals seeking comprehensive financial planning, pre-retirees and retirees, families wanting personalized wealth management strategies
    What sets them apart
    • Operating independently allows for unbiased financial guidance without conflicts of interest from large financial institutions.
    • Develops customized financial strategies tailored to each client's specific circumstances, goals, and timeline.
    Financial PlanningInvestment AdvisoryRetirement PlanningWealth Management
    Phone(415) 795-8350
    Callahan Financial Planning | San Rafael Financial Advisors
    Updated 4/21/26Learn More →
    64
    Lantern
    Score
    San Francisco, CA
    Serves San Francisco, CA and Silicon Valley (serves clients throughout California and nationwide)
    ★★★★★5.0(1 Google reviews)

    The San Francisco Wealth Management Group is a Morgan Stanley Private Wealth Management team led by Fabian John, CIMA®, Rahul Varshneya, and Sean P. Corcoran, serving corporate executives, entrepreneurs, and multi-generational families in Silicon Valley. They specialize in managing concentrated stock positions, equity compensation, liquidity events, and tax-efficient diversification for clients with complex financial needs. The team was recognized as a 2024-2026 Forbes Best-In-State Wealth Management Team and combines boutique-level service with Morgan Stanley's institutional resources across investments, tax strategy, estate planning, and risk management.

    Fabian John, Private Wealth Advisor, CIMA®
    Ideal clients: Tech executives with concentrated stock positions, Entrepreneurs planning IPOs or acquisitions, Corporate leaders with complex equity compensation (RSUs, ISOs), Multi-generational families managing $20MM+ in assets, Silicon Valley professionals needing tax-efficient diversification strategies
    Wealth ManagementInvestment AdvisoryFinancial PlanningMorgan Stanley
    The San Francisco Wealth Management Group - Morgan Stanley
    Updated 4/22/26Learn More →
    64
    Lantern
    Score
    San Francisco, CA
    Serves San Francisco and surrounding Bay Area
    ★★★★★5.0(1 Google reviews)

    RBC Wealth Management's San Francisco branch offers comprehensive financial advisory services to high-net-worth individuals and families. Headquartered in a prestigious downtown location, they provide investment management, retirement planning, wealth preservation strategies, and personalized financial guidance tailored to complex financial situations. With access to RBC's global resources and institutional expertise, clients benefit from coordinated wealth strategies across banking, investments, and estate planning.

    Best for: Retirement PlanningWealth Management
    Ideal clients: High-net-worth individuals, Families with complex finances, Business owners, Retirees seeking comprehensive planning
    What sets them apart
    • Part of RBC, a leading international financial services company with resources and expertise across multiple disciplines including banking, investments, and wealth management.
    • Specializes in serving affluent individuals and families with complex financial needs, offering coordinated strategies across multiple service areas.
    • Conveniently located at 345 California Street in the heart of San Francisco's financial district for easy access to personalized advisory services.
    Wealth ManagementInvestment AdvisoryRetirement PlanningFinancial PlanningSan Francisco
    Phone(415) 445-8660
    RBC Wealth Management Branch - San Francisco
    Updated 5/14/26Learn More →
    64
    Lantern
    Score
    San Francisco, CA
    Serves San Francisco and surrounding Bay Area
    ★★★★★5.0(1 Google reviews)

    Moirai Wealth Management is an independent financial advisory firm located in San Francisco's Financial District, specializing in personalized wealth management and financial planning services. Founded by experienced advisors, they work with clients to build comprehensive financial strategies tailored to individual goals and circumstances. Their approach combines investment management with strategic financial planning to help clients grow and protect their wealth.

    Ideal clients: Affluent individuals, business owners, professionals seeking personalized wealth strategies, clients preferring independent advisory relationships
    What sets them apart
    • Operates as an independent advisor without corporate conflicts of interest, allowing personalized recommendations aligned with client goals.
    • Based in the heart of San Francisco's Financial District at 722 Montgomery St, providing easy access for in-person consultations.
    • Offers integrated wealth management combining investment management with broader financial planning services.
    Wealth ManagementFinancial PlanningInvestment ManagementSan FranciscoIndependent Advisor
    Phone(415) 981-1541
    Websitemoirai.com
    Moirai Wealth Management
    Updated 4/21/26Learn More →
    64
    Lantern
    Score
    Novato, CA · 36 mi from San Francisco
    Serves Novato, Marin County, and surrounding Bay Area communities
    ★★★★★5.0(1 Google reviews)

    LFA Private Wealth Management is an independent financial advisory firm based in Novato serving high-net-worth individuals and families. They provide comprehensive wealth management, financial planning, and investment management services tailored to each client's unique goals. Their team combines expertise in insurance, retirement planning, and personalized wealth strategies to help clients build and preserve their financial futures.

    Best for: Retirement PlanningWealth Management
    Ideal clients: High-net-worth individuals, families with complex finances, business owners, those approaching or in retirement
    What sets them apart
    • LFA operates as an independent firm without conflicts of interest tied to specific product manufacturers, allowing them to recommend solutions based purely on client needs.
    • They integrate financial planning, investment management, and insurance services under one advisor relationship for coordinated, holistic wealth strategies.
    • Specializes in serving affluent clients and families with complex financial situations requiring personalized, sophisticated planning.
    Wealth ManagementFinancial PlanningInvestment ManagementPrivate WealthNovato
    Phone(415) 924-6703
    LFA Private Wealth Management
    Updated 4/21/26Learn More →
    64
    Lantern
    Score
    Berkeley, CA · 41 mi from San Francisco
    Serves Berkeley, CA and surrounding East Bay communities
    ★★★★★5.0(1 Google reviews)

    Elmwood Wealth Management is a Berkeley-based financial advisory firm offering comprehensive wealth management services. Located on Fourth Street, the firm provides integrated financial planning, investment management, tax services, and estate planning under one roof. Their team-based approach ensures clients have a dedicated first point of contact for all personal finance needs, with a focus on holistic, long-term financial strategies for individuals and families in the Berkeley area.

    Ideal clients: Berkeley-area professionals with stock options or complex compensation, retirees coordinating income and estate plans, families planning intergenerational wealth transfer, individuals seeking holistic financial guidance in one place, clients who want tax strategy integrated with investment management
    Wealth ManagementFinancial PlanningInvestment AdvisoryBerkeley-Based
    Phone(510) 858-2723
    Elmwood Wealth Management
    Updated 4/21/26Learn More →
    64
    Lantern
    Score
    San Mateo, CA · 43 mi from San Francisco
    Serves San Mateo, California and surrounding Bay Area
    ★★★★★5.0(1 Google reviews)

    SageCrest Wealth Management is an independent financial advisory firm based in San Mateo serving clients throughout the Bay Area. They provide comprehensive wealth management services including investment management, retirement planning, and personalized financial strategy for individuals and families. Their independent approach allows them to focus on client-centered advice without product sales pressure.

    Best for: Retirement PlanningWealth Management
    Ideal clients: High-net-worth individuals, Families seeking comprehensive financial planning, Retirees and pre-retirees, Business owners
    What sets them apart
    • As an independent firm, SageCrest prioritizes client interests without product sales incentives, allowing for objective financial guidance tailored to individual goals.
    • They offer a full spectrum of financial services including investment management, retirement planning, and ongoing financial strategy rather than isolated services.
    Wealth ManagementFinancial PlanningInvestment ManagementRetirement PlanningBay Area
    Phone(800) 350-4500
    SageCrest Wealth Management
    Updated 4/21/26Learn More →
    62
    Lantern
    Score
    Palo Alto, CA · 51 mi from San Francisco
    Serves Palo Alto, San Francisco, and the greater Bay Area Silicon Valley region
    ★★★★☆4.0(2 Google reviews)

    Sand Hill Global Advisors is a wealth management firm serving entrepreneurs, executives, and multi-generational families in Silicon Valley and San Francisco. With offices in Palo Alto and San Francisco's Financial District, the firm specializes in navigating complex financial situations unique to the tech industry — including RSUs, deferred compensation, concentrated stock positions, liquidity events, and succession planning. Their independent, fiduciary approach provides comprehensive financial planning and investment management tailored to high-net-worth individuals and institutions.

    Ideal clients: Tech entrepreneurs navigating liquidity events, Executives with complex equity compensation packages, Multi-generational families preserving Silicon Valley wealth, Endowments and foundations needing institutional investment management, High-net-worth individuals with concentrated stock positions, Families planning wealth transfer and legacy preservation
    Wealth ManagementFinancial PlanningInvestment AdvisoryFiduciary
    Phone(650) 854-9150
    Sand Hill Global Advisors
    Updated 4/21/26Learn More →
    57
    Lantern
    Score
    San Rafael, CA · 32 mi from San Francisco
    Serves San Rafael and Marin County, CA
    ★★★★☆3.6(5 Google reviews)

    HCM Wealth, based in San Rafael, provides comprehensive financial advisory and wealth management services to clients seeking personalized investment guidance and financial planning. The firm offers consultation on portfolio management, retirement strategies, and wealth growth to help clients achieve their long-term financial goals.

    Ideal clients: Individuals seeking comprehensive wealth management, Pre-retirees and retirees planning income strategies, Business owners managing accumulated wealth
    What sets them apart
    • HCM Wealth works directly with clients to develop customized financial strategies tailored to individual goals and circumstances.
    • Operating from a professional office location in downtown San Rafael, the firm brings local expertise and accessibility to the Marin County community.
    Wealth ManagementFinancial PlanningInvestment AdvisoryRetirement Planning
    Phone(415) 464-5650
    HCM Wealth
    Updated 4/21/26Learn More →
    23
    Lantern
    Score
    San Francisco, CA
    Serves San Francisco and surrounding Bay Area
    ★☆☆☆☆1.2(17 Google reviews)

    Caerus Investment Advisors is an independent financial advisory firm based in San Francisco's Financial District, providing personalized investment management and financial planning services. The firm specializes in helping clients build and preserve wealth through customized portfolio strategies and comprehensive financial guidance.

    Ideal clients: Professionals, business owners, individuals seeking personalized investment management
    What sets them apart
    • Operates as an independent advisor, allowing for objective recommendations tailored to each client's specific financial goals rather than promoting proprietary products.
    • Located in the heart of San Francisco's Financial District, providing convenient access for local business owners and professionals seeking in-person advisory services.
    Financial AdvisoryInvestment ManagementWealth PlanningSan Francisco
    Caerus Investment Advisors, LLC
    Updated 4/21/26Learn More →
    16
    Lantern
    Score
    San Anselmo, CA · 31 mi from San Francisco
    Serves San Anselmo, Marin County, and surrounding areas

    Harvest Wealth Management is an independent financial advisory firm located in San Anselmo that provides comprehensive wealth management, investment management, and financial planning services. They work with individuals and families to develop personalized strategies for retirement planning, investment management, and overall financial goals. Their independent approach allows them to focus on client-centered advice tailored to each client's unique situation.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Individuals and families seeking comprehensive wealth management, pre-retirees and retirees planning for long-term financial goals, small business owners
    What sets them apart
    • As an independent firm, Harvest Wealth Management is not tied to a specific product provider, allowing them to offer objective advice tailored to your specific financial situation.
    • Based in San Anselmo with direct access to advisors who understand the local community and can provide personalized service.
    Financial PlanningWealth ManagementInvestment ManagementRetirement PlanningSan Anselmo
    Phone(415) 858-6558
    Harvest Wealth Management
    Updated 4/21/26Learn More →
    16
    Lantern
    Score
    San Rafael, CA · 33 mi from San Francisco
    Serves San Rafael and Marin County, CA

    Redwood Grove Wealth Management is a boutique financial life planning firm in San Rafael specializing in comprehensive financial planning and evidence-based investment management for busy families and independent women. Led by advisors with over 15 years of investment experience, they provide fee-only advisory services that align clients' investments with their life goals while emphasizing sustainable and socially responsible investing. Their approach combines academic research with personalized financial roadmaps, plain-English explanations, and ongoing accountability to help clients achieve financial peace of mind.

    Best for: Unbiased AdviceWealth Management
    Ideal clients: Busy families, independent women, impact investors, individuals seeking sustainable investing options
    What sets them apart
    • As a fee-only firm, Redwood Grove's only compensation comes directly from clients, eliminating conflicts of interest from commissions.
    • Investment strategies are driven by proven academic research and over 15 years of professional experience in portfolio management.
    • The firm specializes in sustainable, impact, and socially responsible investing options that align with clients' personal values and environmental stewardship.
    Financial PlanningInvestment ManagementFee-Only AdvisorWealth ManagementLife Planning
    Phone(415) 737-5003
    Redwood Grove Wealth Management LLC
    Updated 4/21/26Learn More →

    Frequently Asked Questions

    Who is the top-ranked financial advisor in San Francisco?

    RHS Financial is the top-ranked financial advisor in San Francisco with a Lantern Score of 83.11/100 and a 5-star rating from 42 reviews. They specialize in financial planning, investment management, tax optimization, and equity compensation strategies, particularly for tech industry professionals.

    Which financial advisors specialize in helping tech professionals with stock options?

    Several top-ranked firms specialize in tech equity compensation: RHS Financial (Lantern Score 83.11), Monroe Wealth Management (82.92), Financial Zen (82.15), and True Root Financial (81.04) all focus on helping tech professionals optimize equity compensation and build wealth through stock options and restricted stock units.

    What are the best options for someone wanting to retire early?

    Financial Zen (Lantern Score 82.15/100) specializes in helping high earners achieve financial independence decades earlier than traditional timelines, and Modern Family Finance (81.04) also serves professionals pursuing financial independence or career transitions. Both are fee-only fiduciary firms with 5-star ratings.

    Which financial advisors are best for retirement planning and retirees?

    Swad Wealth Management (Lantern Score 77.70/100) specializes in comprehensive retirement planning for people age 50 and older, while Decker Retirement Planning (77.15) provides retirement income planning with a math-based approach. Both have 5-star ratings and focus specifically on pre-retirees and retirees.

    Are there financial advisors in San Francisco open on weekends?

    No financial advisors among the 36 listed in San Francisco are open on weekends. All operate during standard business hours Monday through Friday.

    Which firms offer specialized advice for women and LGBTQ+ clients?

    Modern Family Finance (Lantern Score 81.04/100) explicitly specializes in tax-smart financial planning for women and LGBTQ+ couples and families, with a 5-star rating from 22 reviews. They serve tech professionals, self-employed individuals, and those pursuing financial independence.