Custom Fitness Specialists West

Custom Fitness Specialists is a results-driven training studio in Madison offering personalized fitness and nutrition coaching. Founded and run by experienced trainers Lisa Feran and Ron Gratz, they specialize in 1-on-1 customized training programs, small group strength training (capped at 8 people), nutrition coaching, and contest prep for bodybuilding competitors. Their science-based approach focuses on helping clients build strength, lose fat, and improve overall wellness in a non-intimidating environment—with no contracts and the flexibility to train in person or online.