LanternWisconsinMadisonProfessional ServicesFinancial Advisors

    Best Financial Advisors in Madison, Wisconsin

    Areas served: Madison, WI and surrounding Dane County

    29 local businessesRanked by Lantern Score — a measure of reputation and business quality. We don't accept payment for placement.
    Updated April 16, 2026

    Madison's financial advisory landscape reflects the city's diverse economic base, from state government employees and University of Wisconsin faculty to healthcare professionals and technology sector workers. Each group faces distinct planning needs—from navigating the Wisconsin Retirement System and 403(b) options to equity compensation and small business succession planning. This directory provides detailed profiles of financial advisors serving Madison and surrounding Dane County, with transparent information about credentials, compensation models, minimum account sizes, and areas of specialization to help residents identify advisors aligned with their specific financial situations.

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    84
    Lantern
    Score
    Madison, WI
    Serves Madison, Wisconsin and surrounding areas
    ★★★★★5.0(68 Google reviews)

    Compelling Wealth Advisors is a Forbes-recognized wealth management team operating under Ameriprise Financial Services in Madison, Wisconsin. They provide personalized financial advice covering investment management, retirement planning, and comprehensive financial strategies tailored to each client's life goals and changing circumstances. The team combines customized investment solutions with ongoing relationship management, secure digital account access, and regular financial planning consultations to help clients build and protect wealth across all life stages.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Individuals seeking personalized retirement planning, affluent investors wanting comprehensive wealth management, families planning for major life transitions, clients seeking ongoing financial advisory relationships
    What sets them apart
    • Named to the 2026 Forbes Best-in-State Wealth Management Teams list, reflecting their commitment to personalized client service and financial outcomes.
    • Offers integrated investment management, retirement planning, and personalized financial strategies designed around each client's specific goals and life events.
    • Provides safe, seamless digital tools backed by an online security guarantee for anytime account access and collaboration with advisors.
    Wealth ManagementInvestment PlanningRetirement PlanningFinancial Advice
    Phone(608) 819-0500
    Compelling Wealth Advisors - Ameriprise Financial Services, LLC
    Updated 4/16/26Learn More →
    84
    Lantern
    Score
    Fitchburg, WI · 5 mi from Madison
    Serves Fitchburg, Wisconsin and surrounding Madison area
    ★★★★★5.0(53 Google reviews)

    Jason Krueger is a CFP-certified Private Wealth Advisor at Ameriprise Financial Services in Fitchburg, Wisconsin, specializing in comprehensive financial planning for individuals and families. With credentials including CRPC, APMA, and multiple advanced certifications in estate planning, investment management, and wealth management, he provides personalized guidance on retirement planning, investment strategies, tax planning, and estate planning. Krueger's depth of expertise across life insurance, annuities, and behavioral finance makes him well-equipped to address complex financial situations for high-net-worth clients and those planning major life transitions.

    Best for: Retirement PlanningWealth Management
    Ideal clients: High-net-worth individuals, Retirees and pre-retirees, Small business owners, Families with special financial circumstances (divorce, special needs, estate transfer)
    What sets them apart
    • Jason holds CFP certification plus specialized designations in estate planning (AEP), investment management (CIMA, APMA), and behavioral finance, demonstrating commitment to comprehensive wealth planning standards.
    • As an Ameriprise Financial advisor, he provides access to a major firm's research, investment products, and institutional support while maintaining personalized client relationships.
    • Credentials in divorce financial analysis, special needs planning, and exit planning for business owners show capacity to handle complex, life-event-driven financial situations beyond standard investment advice.
    CFP CertifiedWealth ManagementFinancial PlanningRetirement PlanningEstate Planning
    Phone(608) 733-3690
    Jason Krueger - Private Wealth Advisor, Ameriprise Financial Services, LLC
    Updated 4/16/26Learn More →
    82
    Lantern
    Score
    Madison, WI
    Serves Madison, WI and surrounding communities
    ★★★★★5.0(25 Google reviews)

    Shepherd Financial Advisors is an independent financial advisory firm serving Madison and the surrounding region. They provide comprehensive financial planning and investment management services tailored to help clients build and preserve wealth. Their team takes a personalized approach to understanding each client's unique financial goals and circumstances.

    Ideal clients: Individual investors seeking personalized financial planning, Business owners planning for retirement, Clients wanting independent investment advice
    What sets them apart
    • Operates as an independent financial advisor, allowing them to recommend strategies based on client needs rather than being tied to specific product vendors.
    • Offers full-spectrum financial planning services including investment management, helping clients coordinate all aspects of their financial picture.
    Financial PlanningInvestment ManagementWealth ManagementIndependent Advisor
    Phone(608) 234-5734
    Shepherd Financial Advisors
    Updated 4/16/26Learn More →
    81
    Lantern
    Score
    Madison, WI
    Serves Madison, Wisconsin and surrounding areas
    ★★★★★5.0(80 Google reviews)

    The Capital Group is a financial advisory firm based in Madison that helps clients with investment management, retirement planning, and wealth strategy. Their team of experienced consultants works with individuals and businesses to develop comprehensive financial plans tailored to each client's goals and circumstances.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Individuals seeking comprehensive retirement planning, Business owners needing financial strategy, Investors wanting personalized wealth management
    What sets them apart
    • The Capital Group develops customized financial strategies aligned with individual client goals rather than one-size-fits-all approaches.
    • Services extend beyond investment management to include retirement planning, wealth strategy, and business financial guidance.
    Financial PlanningInvestment ManagementWealth StrategyRetirement Planning
    Phone(608) 268-5100
    Websitetcgwi.com
    The Capital Group
    Updated 4/16/26Learn More →
    81
    Lantern
    Score
    Madison, WI
    Serves Madison, Wisconsin and surrounding areas
    ★★★★★5.0(20 Google reviews)

    Walkner Condon Financial Advisors is an independent financial planning firm based in Madison serving individuals and families throughout Wisconsin. They provide comprehensive financial advisory services including investment management, retirement planning, and wealth management strategies tailored to each client's goals. With a focus on personalized service and fiduciary responsibility, they help clients build and protect their financial futures.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Families and individuals seeking comprehensive financial planning, Pre-retirees and retirees planning for income stability, High-net-worth clients wanting personalized wealth management
    What sets them apart
    • Operates as an independent financial advisor, allowing for unbiased recommendations and strategies tailored specifically to client needs rather than product sales.
    • Offers full-service financial planning including retirement strategies, investment management, and wealth building for families and individuals.
    Financial PlanningInvestment ManagementRetirement PlanningWealth ManagementMadison WI
    Phone(608) 234-4127
    Walkner Condon Financial Advisors
    Updated 4/16/26Learn More →
    81
    Lantern
    Score
    Middleton, WI · 3 mi from Madison
    Serves Middleton, Wisconsin and surrounding areas
    ★★★★★5.0(20 Google reviews)

    Standard of (k)are Advisors is a retirement and investment consulting firm based in Middleton, Wisconsin, specializing in helping individuals achieve retirement readiness. They serve both retirement plan fiduciaries and individual participants, offering financial wellness planning, investment guidance, and ongoing retirement plan monitoring using their proprietary Standard of (k)are™ financial wellness tool. The team provides bilingual support (Spanish and English) and combines personalized advisory services with educational resources to help clients create a comprehensive retirement strategy.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Individuals planning for retirement, 401(k) plan participants, small to mid-sized employers offering retirement benefits, bilingual clients seeking Spanish-language financial advice
    What sets them apart
    • Uses the Standard of (k)are™ financial wellness platform to help clients develop a clear picture of their retirement readiness and monitor progress over time.
    • Offers Spanish-language advisory services, making retirement planning accessible to more clients in the community.
    • Serves both employers and retirement plan fiduciaries managing compliance, as well as individual employees seeking personal retirement guidance.
    Retirement PlanningInvestment Consulting401(k) GuidanceFinancial WellnessBilingual Services
    Phone(866) 949-4015
    Standard of (k)are Advisors
    Updated 4/16/26Learn More →
    80
    Lantern
    Score
    Madison, WI
    Serves Madison, WI and surrounding areas
    ★★★★★5.0(17 Google reviews)

    Madison Partners is a local fiduciary investment firm in Madison, WI that provides comprehensive financial planning and investment management services. Their team of experienced advisors helps clients work toward their financial goals with personalized guidance and strategy aligned to what matters most. They serve clients who prefer hands-on management as well as those seeking independent guidance, with flexible scheduling including after-hours appointments by request.

    Best for: Wealth Management
    Ideal clients: Individuals seeking comprehensive financial planning, Long-term investors wanting fiduciary guidance, Families managing evolving financial goals, Clients preferring local, personalized service
    What sets them apart
    • Madison Partners operates as fiduciary advisors, legally obligated to act in clients' best interests rather than their own.
    • Based in Madison with flexible hours including after-hours appointments, providing accessible, personal service to local clients.
    • Support both hands-on managed portfolios and independent investment management, adapting to each client's preferences and needs.
    Financial PlanningInvestment ManagementFiduciary AdvisorWealth ManagementLocal Finance
    Phone(608) 210-1021
    Madison Partners
    Updated 4/16/26Learn More →
    80
    Lantern
    Score
    Middleton, WI · 5 mi from Madison
    Serves Middleton, Wisconsin and surrounding areas
    ★★★★★5.0(17 Google reviews)

    Sentinel Advisory Group provides tailored financial planning and wealth management services to help clients align their resources with their life goals and achieve financial independence. Based in Middleton, Wisconsin, the firm specializes in comprehensive financial planning that addresses clients' entire financial picture—from investment management to tax planning and retirement strategies. Recognized as a Forbes Best-In-State Wealth Management Team, Sentinel Advisory Group emphasizes personalized service, financial clarity, and going beyond expectations to help clients get the most out of their wealth.

    Best for: Retirement PlanningWealth Management
    Ideal clients: High-net-worth individuals, Pre-retirees and retirees, Business owners, Families seeking comprehensive wealth alignment
    What sets them apart
    • Recognized on the Forbes Best-In-State Wealth Management Teams list for 2024, selected through a rigorous multi-layer evaluation process among thousands of management teams.
    • Offers a structured Financial Independence Planning process that provides clarity on current financial position and creates a tailored roadmap aligned with clients' life goals and values.
    • Provides integrated financial planning services that address investment management, tax planning, retirement strategies, and overall wealth alignment rather than isolated services.
    Wealth ManagementFinancial PlanningInvestment ManagementRetirement PlanningFee-Based Advisory
    Phone(608) 579-9350
    Sentinel Advisory Group
    Updated 4/16/26Learn More →
    79
    Lantern
    Score
    Madison, WI
    Serves Madison, Wisconsin and surrounding areas
    ★★★★★5.0(15 Google reviews)

    Atlas Wealth Advisers is an independent financial advisory firm based in Madison, Wisconsin, serving clients throughout the region with comprehensive wealth management and financial planning services. The firm specializes in helping individuals and families develop personalized investment strategies, retirement planning, and long-term financial goals. They provide direct consultation and fiduciary-based advice to build and protect client wealth.

    Best for: Retirement PlanningWealth Management
    Ideal clients: High-net-worth individuals, families planning for retirement, business owners seeking wealth management, professionals looking for fiduciary investment advice
    What sets them apart
    • As an independent firm, Atlas Wealth Advisers operates without conflicts of interest from large institutions, focusing solely on client interests and personalized strategies.
    • The firm offers integrated financial planning that covers investments, retirement, and long-term wealth goals tailored to each client's unique situation.
    Wealth ManagementFinancial PlanningInvestment AdvisorRetirement PlanningMadison
    Phone(608) 827-8881
    Atlas Wealth Advisers
    Updated 4/16/26Learn More →
    79
    Lantern
    Score
    Middleton, WI · 5 mi from Madison
    Serves Madison area, Wisconsin and surrounding regions, serving clients nationwide and internationally
    ★★★★★5.0(15 Google reviews)

    Jacobson & Schmitt Advisors is a fee-only, fiduciary financial advisory firm based in Middleton, Wisconsin, serving clients throughout the Madison area and around the world. The firm specializes in comprehensive financial planning, investment management, retirement planning, tax efficiency, legacy planning, and net worth monitoring—all guided by their signature "Money Mission" philosophy that aligns your wealth with your personal values and goals. They work with families, small businesses, and nonprofits, offering personalized advice from advisors who invest alongside clients and prioritize long-term responsibility over sales commissions.

    Best for: Retirement PlanningUnbiased AdviceBusiness OwnersWealth Management
    Ideal clients: Families planning retirement, small business owners, nonprofit leaders, values-driven investors seeking personalized wealth management
    What sets them apart
    • Jacobson & Schmitt operates as a fee-only, fiduciary firm with no commissions, ensuring advice is always in clients' best interest rather than driven by product sales.
    • The firm's signature approach aligns investment strategy with clients' personal values and goals, including impact on loved ones and causes they care about.
    • Services span financial advice, conscious investing, retirement planning, tax efficiency, legacy planning, and emotional decision-making support for clients at any life stage.
    Fee-Only FiduciaryRetirement PlanningWealth ManagementTax EfficiencyPurpose-Driven Investing
    Phone(608) 662-7500
    Jacobson & Schmitt Advisors, LLC
    Updated 4/16/26Learn More →
    79
    Lantern
    Score
    Middleton, WI · 5 mi from Madison
    Serves Middleton, Madison, and surrounding Dane County, Wisconsin
    ★★★★★5.0(14 Google reviews)

    Savant Wealth Management is a fiduciary financial advisor serving Middleton and the greater Wisconsin area with comprehensive wealth management services. Their team of CFP-certified advisors specializes in investment management, retirement planning, tax strategies, estate planning, trust services, and accounting for clients with $750,000+ in investable assets, as well as those on a path to significant financial growth. Savant combines the resources of a national firm with personalized, community-based advisory focused on helping clients build long-term financial strategies aligned with their values and life goals.

    Best for: Retirement PlanningFirst-Time InvestorsWealth Management
    Ideal clients: High-net-worth individuals and families ($750k+ investable assets), professionals expecting significant financial growth, retirement planning seekers, business owners, university faculty
    What sets them apart
    • All advisors adhere to fiduciary duty, legally required to act in clients' best interests with transparent, objective guidance.
    • Combines investment management, tax planning, estate planning, trust services, and accounting into a cohesive, coordinated plan.
    • Multiple CFP-certified advisors with specialized credentials including CTFA, EA, and ChFC® providing deep expertise in complex financial planning.
    Fiduciary AdvisorsRetirement PlanningWealth ManagementInvestment ManagementTax Planning
    Phone(608) 836-3600
    Savant Wealth Management
    Updated 4/16/26Learn More →
    73
    Lantern
    Score
    Fitchburg, WI · 5 mi from Madison
    Serves Fitchburg, Madison, and surrounding Dane County, Wisconsin
    ★★★★☆4.4(25 Google reviews)

    Midwest Financial Group is a full-service, independent financial and tax planning firm headquartered in Madison, WI, serving clients throughout Wisconsin. They offer comprehensive services including individual financial planning, retirement and income planning, tax preparation and accounting, investment management, business tax advisory, corporate group employee benefits, Medicare and health plan services, and Virtual CFO solutions for small businesses. As independent fiduciary advisors, their focus is on aligning recommendations with clients' values, goals, and risk tolerance rather than earning commissions.

    Best for: Retirement PlanningUnbiased AdviceBusiness OwnersFirst-Time InvestorsWealth Management
    Ideal clients: Small business owners, individuals nearing or in retirement, high-net-worth families seeking integrated tax and wealth planning, executives managing corporate employee benefits
    What sets them apart
    • Operates as an independent firm with no commissions, ensuring recommendations are aligned solely with client interests rather than product sales.
    • Combines financial planning, tax preparation, accounting, employee benefits, and healthcare services under one firm, eliminating the need to work with multiple providers.
    • President Matt Cuplin recognized as Forbes Best Next-Generation Wealth Advisor (2019, 2021) and CFP® certificant with demonstrated expertise in holistic financial planning.
    Financial PlanningTax PlanningRetirement PlanningIndependent AdvisorWealth Management
    Phone(608) 807-4775
    Midwest Financial Group
    Updated 4/16/26Learn More →
    71
    Lantern
    Score
    Madison, WI
    Serves Madison, Wisconsin and surrounding areas
    ★★★★★5.0(4 Google reviews)

    LBW Wealth Management is a fee-only financial advisory firm in Madison serving individuals and small business owners who want objective, personalized financial planning without aggressive sales tactics or commission-based incentives. Founded by advisors frustrated with industry norms, the firm offers customizable financial planning through a collaborative team approach, using subscription-based billing that aligns their success with yours. They specialize in creating detailed, adaptable financial strategies designed to grow your assets while helping you build a healthier relationship with your finances.

    Best for: Business Owners
    Ideal clients: Individuals seeking objective financial planning, Small business owners, Those frustrated with commission-based advisors
    What sets them apart
    • Charges transparent subscription fees rather than commissions, eliminating conflicts of interest and ensuring advice is truly objective and centered on your goals.
    • You work with an entire team of specialists bringing multiple disciplines and skill sets, rather than a single advisor, providing comprehensive, synergistic insights.
    • Develops personalized strategies that continuously evolve with your life and goals, not cookie-cutter approaches, with a focus on both financial metrics and your personal values.
    Fee-Only PlanningCustomized StrategyTeam-Based ApproachBusiness & Personal
    Phone(608) 286-1321
    LBW Wealth Management, LLC
    Updated 4/16/26Learn More →
    70
    Lantern
    Score
    Madison, WI
    Serves Madison, WI and surrounding communities
    ★★★★★4.5(8 Google reviews)

    Capital Wealth Advisory Group is a private wealth management practice serving Madison and surrounding areas since 1978. As an Ameriprise Financial Services affiliate, they provide comprehensive financial planning including retirement planning, investment management, tax planning strategies, and insurance planning for long-term care. Their team focuses on personalized service and multi-generational wealth solutions, helping clients develop clarity around their financial goals so they can focus on what matters most.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Mid-to-high-net-worth individuals, families planning retirement, business owners seeking comprehensive wealth strategies, clients focused on legacy planning
    What sets them apart
    • Named to the 2026 Forbes Best-in-State Wealth Management Teams list, recognizing excellence in helping clients focus on long-term financial goals.
    • Established in 1978, they bring deep community roots and long-term relationships with families and clients throughout the Madison area.
    • Offers integrated services including retirement planning, investment management, tax strategy, insurance planning, and multi-generational legacy solutions.
    Wealth ManagementRetirement PlanningFinancial PlanningInvestment AdvisoryTax Planning
    Capital Wealth Advisory Group - Ameriprise Financial Services, LLC
    Updated 4/16/26Learn More →
    69
    Lantern
    Score
    Madison, WI
    Serves Madison and Dane County, WI, serving clients nationwide
    ★★★★★5.0(3 Google reviews)

    EnRich Financial Partners is a fiduciary financial advisory firm in Madison, WI, staffed by CFP® professionals who serve as a Family CFO for individuals, families, and retirees. They provide comprehensive financial planning, investment portfolio management, retirement planning, estate planning, tax planning, and risk management across all life stages—from those just starting out to those in retirement. Their fiduciary commitment ensures clients' interests always come first.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Young professionals and growing families, Established high-income earners, Pre-retirees and retirees, Those seeking comprehensive wealth management
    What sets them apart
    • All advisors are CFP® professionals bound by fiduciary standards, meaning they legally must prioritize your interests over their own commissions.
    • Tailored strategies for all phases—from young professionals managing student loans and starting families to retirees handling Social Security, Medicare, and legacy planning.
    • Functions as your dedicated Family CFO, coordinating all aspects of your financial life including investments, insurance, tax optimization, and long-term care.
    Financial PlanningInvestment ManagementRetirement PlanningCFP CertifiedFiduciary
    Phone(608) 275-3442
    EnRich Financial Partners LLC
    Updated 4/16/26Learn More →
    69
    Lantern
    Score
    Madison, WI
    Serves Madison and surrounding Dane County communities
    ★★★★★5.0(3 Google reviews)

    Baird Private Wealth Management, part of the Robert W. Baird & Co. family of companies, provides comprehensive wealth management and financial advisory services to clients in the Madison area. Their team of experienced advisors offers personalized investment management, retirement planning, and financial strategy tailored to individual circumstances. They focus on building long-term relationships and helping clients achieve their financial goals through thoughtful planning and disciplined investment approaches.

    Best for: Retirement PlanningWealth Management
    Ideal clients: High-net-worth individuals, Pre-retirees and retirees, Business owners, Families seeking comprehensive wealth planning
    What sets them apart
    • Part of Robert W. Baird & Co., a respected investment banking and wealth management firm with decades of industry experience and institutional resources.
    • Advisors develop customized financial plans addressing retirement, investments, and long-term wealth building based on individual client needs and goals.
    • Operates under fiduciary standards, meaning advisors are legally committed to acting in clients' best interests.
    Wealth ManagementFinancial AdvisorsInvestment PlanningRetirement PlanningMadison
    Baird Private Wealth Management
    Updated 4/16/26Learn More →
    69
    Lantern
    Score
    Fitchburg, WI · 5 mi from Madison
    Serves Fitchburg, Madison, and surrounding Dane County communities
    ★★★★★5.0(3 Google reviews)

    Akamai Investment Advisors is an independent financial advisory firm based in Fitchburg, Wisconsin, serving clients throughout the Madison area. They provide personalized investment management and financial planning services to help clients build and protect wealth. The firm specializes in working with individuals and families to develop comprehensive financial strategies tailored to their unique goals and circumstances.

    Ideal clients: Individual investors, families seeking comprehensive financial planning, people looking for independent advisory services
    What sets them apart
    • As an independent advisor, Akamai operates free from corporate pressures and can focus solely on what's best for their clients' financial interests.
    • They develop customized financial strategies rather than using a one-size-fits-all model, ensuring recommendations align with each client's specific goals.
    Investment ManagementFinancial PlanningWealth ManagementIndependent Advisor
    Phone(608) 729-3874
    Akamai Investment Advisors
    Updated 4/16/26Learn More →
    68
    Lantern
    Score
    Madison, WI
    Serves Madison and surrounding Dane County, Wisconsin
    ★★★★☆4.2(10 Google reviews)

    Transamerica Financial Advisors Inc., located in Madison, provides comprehensive financial planning and advisory services through their experienced team. They offer insurance products, investment management, and personalized financial consulting to help clients build and protect their wealth. The firm combines Transamerica's established resources with local expertise to deliver tailored solutions for individual and family financial goals.

    Ideal clients: Individuals and families seeking comprehensive financial planning, Insurance shoppers, Mid-career professionals building wealth
    What sets them apart
    • Affiliated with Transamerica, a major financial services company, providing access to comprehensive product offerings and institutional resources.
    • Offers customized financial planning and advisory services tailored to individual client needs and goals.
    • Combines insurance products, investment management, and financial consulting under one roof for integrated financial solutions.
    Financial PlanningInvestment AdvisorInsurance ServicesWealth ManagementFinancial Consultant
    Transamerica Financial Advisors Inc.
    Updated 4/16/26Learn More →
    67
    Lantern
    Score
    Madison, WI
    Serves Madison, Wisconsin and surrounding areas
    ★★★★★5.0(2 Google reviews)

    Lindenwood Financial LLC is an independent financial advisory firm based in Madison that helps clients build and preserve wealth through personalized financial planning and investment management. The team works with individuals and families to develop comprehensive financial strategies tailored to their unique goals and circumstances. They emphasize a consultative approach to help clients make informed decisions about their financial future.

    Ideal clients: Individuals seeking personalized financial planning, Families wanting comprehensive wealth management, Business owners planning for retirement
    What sets them apart
    • Operates as an independent financial advisor rather than part of a large corporate institution, allowing for personalized client relationships and strategies not tied to proprietary products.
    • Provides full-service financial advisory including investment management, financial planning, and wealth strategy consultation in one location.
    Financial PlanningInvestment ManagementWealth ManagementMadison
    Lindenwood Financial LLC
    Updated 4/16/26Learn More →
    67
    Lantern
    Score
    Madison, WI
    Serves Madison, WI and surrounding areas
    ★★★★★5.0(2 Google reviews)

    Goldstein Advisors is an independent financial advisory firm serving Madison and surrounding communities. They provide comprehensive financial planning and investment management services tailored to individual client needs. The firm focuses on helping clients build and preserve wealth through personalized strategies.

    Ideal clients: Individuals seeking comprehensive financial planning, Pre-retirees and retirees, High-net-worth clients
    What sets them apart
    • Operates as an independent firm rather than as part of a large corporate institution, allowing for objective advice focused on client interests.
    • Develops customized financial strategies based on individual client goals, circumstances, and risk tolerance.
    Financial PlanningInvestment ManagementWealth ManagementIndependent Advisor
    Goldstein Advisors
    Updated 4/16/26Learn More →
    64
    Lantern
    Score
    Madison, WI
    Serves Madison, Wisconsin and surrounding areas
    ★★★★★5.0(1 Google reviews)

    Resonant Capital Advisors is an independent financial advisory firm based in Madison, Wisconsin, serving clients with comprehensive wealth management and financial planning services. The firm takes a personalized approach to help clients build and protect their assets through tailored investment strategies and long-term financial guidance. They focus on understanding each client's unique goals and providing fiduciary-standard advice aligned with client interests.

    Ideal clients: Individuals seeking comprehensive financial planning, investors wanting fiduciary-standard advice, families managing multi-generational wealth
    What sets them apart
    • Operates as an independent advisory firm without ties to large corporate institutions, allowing for unbiased recommendations tailored to client needs.
    • Committed to fiduciary principles, meaning advisors act in the best interest of their clients when providing financial guidance.
    • Takes time to understand each client's unique financial situation, goals, and values to develop customized wealth management strategies.
    Financial PlanningWealth ManagementInvestment AdvisoryIndependent Advisor
    Phone(608) 733-6220
    Resonant Capital Advisors
    Updated 4/16/26Learn More →
    64
    Lantern
    Score
    Madison, WI
    Serves Madison, Wisconsin and surrounding areas
    ★★★★★5.0(1 Google reviews)

    RBC Wealth Management's Madison branch is a full-service investment firm offering comprehensive wealth management services including portfolio management, retirement planning, estate planning, education funding, and company stock option planning. As part of RBC, one of Wall Street's most respected financial institutions, the Madison team provides clients with fiscal strength, responsible stewardship, and access to global financial resources. They focus on helping clients build, preserve, enjoy, and share their wealth through careful asset management and personalized advisory services.

    Best for: Retirement PlanningWealth Management
    Ideal clients: High-net-worth individuals, retirement planning clients, estate planning needs, business owners with stock options
    What sets them apart
    • Access to RBC's comprehensive global capabilities and depth of expertise as one of Wall Street's most respected financial institutions.
    • Full range of services including retirement planning, estate planning, education funding, portfolio management, and company stock option planning in one location.
    • Long-standing reputation for integrity with commitment to putting client needs first and responsible stewardship of entrusted assets.
    Wealth ManagementInvestment AdvisoryRetirement PlanningEstate PlanningPortfolio Management
    Phone(608) 252-7500
    RBC Wealth Management Branch - Madison
    Updated 4/16/26Learn More →
    64
    Lantern
    Score
    Madison, WI
    Serves Madison, Wisconsin and surrounding areas
    ★★★★★5.0(1 Google reviews)

    Forward Investment Advisors is a Madison-based firm with over 30 years of experience providing personalized financial planning and investment management services. They offer comprehensive financial strategies including investment management, financial planning, and portfolio analysis using a goal-oriented approach with no-load mutual funds, ETFs, bonds, and individual stocks. Their team takes time to understand each client's unique situation and provides quarterly detailed reports and ongoing reviews to help clients achieve their financial goals while managing risk.

    Best for: Wealth Management
    Ideal clients: Individuals seeking comprehensive financial planning, Investors wanting personalized portfolio management, Pre-retirees planning long-term wealth strategies
    What sets them apart
    • Forward has a proven track record spanning over three decades of helping clients reach their financial objectives through disciplined, goal-oriented planning.
    • Their planning process evaluates your entire financial life—not just investments—identifying risks, efficiencies, and opportunities for optimal benefit with ongoing adaptive reassessment.
    • Clients receive quarterly detailed investment reports, performance reports, and invoices clearly stating fees and how they are calculated, with availability for meetings anytime.
    Financial PlanningInvestment ManagementPortfolio AnalysisFee-Based Advisor
    Forward Investment Advisors
    Updated 4/16/26Learn More →
    64
    Lantern
    Score
    Madison, WI
    Serves Madison and south-central Wisconsin
    ★★★★★5.0(1 Google reviews)

    Yahara Wealth Management LLC is an independent financial advisory firm in Madison serving clients throughout south-central Wisconsin. They provide comprehensive wealth management and financial planning services designed to help individuals and families build and preserve wealth. The firm is committed to putting clients' interests first with personalized investment strategies and financial guidance.

    Ideal clients: Individuals seeking comprehensive financial planning, families looking to grow and preserve wealth, clients who prefer independent financial advice
    What sets them apart
    • Yahara Wealth Management operates as an independent firm, allowing them to provide objective advice without conflicts tied to proprietary products.
    • The firm offers full-spectrum wealth management including investment management, financial planning, and personalized strategies tailored to individual client goals.
    Wealth ManagementFinancial PlanningInvestment ManagementMadison
    Phone(608) 467-1010
    Yahara Wealth Management LLC
    Updated 4/16/26Learn More →
    64
    Lantern
    Score
    Madison, WI
    Serves Madison, Wisconsin and surrounding areas
    ★★★★★5.0(1 Google reviews)

    Beau Goff is a financial advisor with Raymond James, a major investment and wealth management firm. Based in Madison, he provides personalized financial planning and investment management services to help clients build and protect their wealth. Raymond James offers comprehensive financial solutions including retirement planning, investment strategies, and wealth preservation for individuals and businesses.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Individuals seeking retirement planning, investors looking to grow wealth, business owners planning for succession
    What sets them apart
    • Access to the resources, research, and investment platforms of Raymond James, a nationally recognized financial services firm with decades of industry experience.
    • Works directly with clients to develop customized financial plans aligned with individual goals and risk tolerance.
    Financial AdvisorWealth ManagementInvestment PlanningRetirement Planning
    Phone(608) 222-8959
    Beau Goff - Raymond James
    Updated 4/16/26Learn More →
    64
    Lantern
    Score
    Madison, WI
    Serves Madison, WI and surrounding areas
    ★★★★★5.0(2 Google reviews)

    Stifel is a full-service investment and wealth management firm offering financial advisory services to individuals and businesses in Madison. With access to comprehensive investment management, retirement planning, and personalized financial strategies, Stifel helps clients build and preserve wealth through tailored solutions.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Individual investors, Pre-retirees and retirees, Business owners, Affluent families
    What sets them apart
    • Stifel provides comprehensive financial advisory services including investment management, retirement planning, and personalized wealth strategies for clients at all stages of life.
    • Stifel is a recognized national financial services company with dedicated local advisors in Madison ready to serve the community.
    Investment ManagementWealth ManagementFinancial PlanningRetirement Planning
    Phone(608) 241-9516
    Websitestifel.com
    Stifel
    Updated 4/16/26Learn More →
    60
    Lantern
    Score
    Madison, WI
    Serves Madison, Wisconsin and surrounding areas
    ★★★★★5.0(1 Google reviews)

    Cornerstone Wealth Management is an independent financial advisory firm serving Madison-area clients with comprehensive wealth management, investment management, and financial planning services. They work with individuals and families to develop personalized strategies for building and protecting wealth, retirement planning, and achieving long-term financial goals.

    Ideal clients: Affluent individuals, Families planning for retirement, Business owners, Those seeking comprehensive wealth management
    What sets them apart
    • As an independent firm, Cornerstone provides unbiased advice without the constraints of large corporate financial institutions.
    • They develop customized wealth strategies tailored to each client's unique financial situation and goals.
    Wealth ManagementFinancial PlanningInvestment AdvisoryRetirement Planning
    Phone(608) 836-3056
    Cornerstone Wealth Management
    Updated 4/16/26Learn More →
    60
    Lantern
    Score
    Middleton, WI · 4 mi from Madison
    Serves Middleton, WI and surrounding Dane County areas
    ★★★★★5.0(1 Google reviews)

    Crownstone Wealth Management is an Ameriprise Financial advisory practice in Middleton, WI offering personalized financial planning, investment management, and wealth advice tailored to individual goals and life stages. The team provides comprehensive financial guidance backed by Ameriprise's 130+ year heritage, with secure digital tools and regular relationship-based consultations to help clients build financial confidence.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Individuals seeking comprehensive financial planning, retirees and near-retirees, families wanting long-term wealth strategy, professionals seeking investment management
    What sets them apart
    • Advisors take time to understand your specific financial goals and life events, providing customized investment strategies and ongoing guidance tailored to your priorities rather than generic recommendations.
    • Operates under Ameriprise Financial Services, a trusted institution with over 130 years of experience, providing access to comprehensive financial resources, market insights, and professional standards.
    • Offers complimentary consultations to discuss your financial goals, needs, and how personalized advice can help you achieve your objectives.
    Financial PlanningInvestment ManagementWealth AdvisorsRetirement PlanningPersonalized Advice
    Phone(608) 824-2575
    Crownstone Wealth Management - Ameriprise Financial Services, LLC
    Updated 4/16/26Learn More →
    16
    Lantern
    Score
    Madison, WI
    Serves Madison, Wisconsin and surrounding areas

    Wealthspire is a Madison-based financial planning firm serving clients from their office on the northeast side of town. Led by a team of CFP-certified advisors and specialists, they provide comprehensive financial planning, investment management, and retirement strategy guidance while operating under a fiduciary standard. Their approach emphasizes personalized solutions, transparency, and helping clients feel confident achieving their long-term financial goals.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Business owners, Pre-retirees and retirees, Individuals seeking comprehensive financial planning, High-net-worth families
    What sets them apart
    • Multiple CFP-certified advisors on staff, including specialists in retirement planning, divorce financial planning (CDFA), and tax strategy, ensuring comprehensive expertise.
    • The team works as fiduciaries with the client's best interest in mind, not on commission-based models, prioritizing transparency and alignment with your goals.
    • Beyond individual financial planning, they provide services through Wealthspire at Work for business owners and employees, expanding their scope beyond standard advisory services.
    Financial PlanningInvestment ManagementFiduciary AdvisorRetirement PlanningWealth Management
    Phone(414) 409-1322
    Wealthspire
    Updated 4/16/26Learn More →

    Frequently Asked Questions

    Who is the top-ranked financial advisor in Madison, WI?

    Compelling Wealth Advisors - Ameriprise Financial Services, LLC is the top-ranked financial advisory firm in Madison with a Lantern Score of 84.10/100 and a 5-star rating based on 68 reviews. They are a Forbes-recognized wealth management team specializing in personalized financial advice and are best suited for individuals seeking retirement planning, affluent investors, and families planning major life transitions.

    Which financial advisors in Madison specialize in retirement planning for business owners?

    Several top-ranked options serve business owners: Jason Krueger (Lantern Score 83.64/100) specializes in comprehensive financial planning for small business owners and high-net-worth individuals, while Shepherd Financial Advisors (81.53/100) and The Capital Group (80.76/100) both focus on business owners planning for retirement with personalized financial strategies.

    What financial advisory options exist for high-net-worth individuals in Madison?

    Madison has multiple firms specializing in high-net-worth wealth management, including Savant Wealth Management (Lantern Score 78.99/100) for clients with $750k+ investable assets, Atlas Wealth Advisers (79.34/100), and Baird Private Wealth Management (69.49/100). Jason Krueger (83.64/100) is also highly rated for high-net-worth individual planning.

    Which Madison financial advisors offer bilingual financial advice?

    Standard of (k)are Advisors, based in Middleton with a Lantern Score of 80.65/100, specifically offers Spanish-language financial advice alongside their retirement and investment consulting services for both individuals and employers.

    Are there fee-only fiduciary financial advisors in Madison?

    Yes, several fee-only fiduciary options are available: Jacobson & Schmitt Advisors (Lantern Score 79.34/100) and LBW Wealth Management (71.32/100) both operate on a fee-only basis without commission-based sales tactics, providing objective financial planning to individuals and small business owners.

    Which financial advisors in Madison have the most client reviews?

    The Capital Group leads with 80 reviews (Lantern Score 80.76/100, 5-star rating), followed by Compelling Wealth Advisors with 68 reviews (84.10/100) and Jason Krueger with 53 reviews (83.64/100). All three are top-ranked firms specializing in comprehensive retirement planning and wealth management.

    This directory of financial advisors local businesses serving Madison, WI is maintained by Lantern. Rankings are determined by the Lantern Score — not advertising or payment for placement. Learn how it works. Last updated April 16, 2026. To claim or update a listing, contact us.