Pool & Spa Services
Premium Hot Tubs, Swim Spas & Saunas in Virginia · Roanoke, VA
Published in partnership with Water By Design - Cave Spring
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Water by Design has been Virginia's destination for premium hot tubs, swim spas, saunas, and backyard wellness products for over 30 years. With showroom locations serving Roanoke, Lynchburg, Richmond, and the New River Valley, they've helped thousands of homeowners create personal wellness retreats at home. Led by Paul Madden, the team is known for their consultative, no-pressure approach—customers are encouraged to test every spa in the showroom to find the perfect fit for their needs, whether that's relaxation, athletic recovery, family time, or outdoor entertaining.
Water by Design carries top-tier brands including Hot Springs Spas, known for quality and durability—many customers report their spas lasting 20+ years. Their product lineup includes hot tubs for relaxation and hydrotherapy, swim spas for fitness and recreation, infrared saunas for detoxification, and cold plunges for recovery. The team specializes in matching products to specific use cases: athletes seeking post-workout recovery, families wanting a backyard gathering spot, or wellness-focused homeowners building a complete home spa experience. They also offer backyard design consultation to integrate spas seamlessly into outdoor living spaces.
Beyond sales, Water by Design is committed to long-term customer relationships. Their professional service department handles delivery, installation, maintenance, and repairs, ensuring spas stay in peak condition for decades. The team provides hands-on education for new owners, teaching proper water chemistry and routine care. Customers consistently praise the staff's responsiveness and genuine care—questions are answered quickly, and follow-up support is readily available. Water by Design also works with Wells Fargo to offer flexible financing, making premium wellness products accessible to more Virginia families.
Water by Design is best for homeowners serious about creating a personal wellness retreat at home. Whether you're recovering from athletic training, managing chronic pain, seeking family bonding time, or building an outdoor entertaining space, the team takes the time to understand your goals and recommend the right solution. With multiple showroom locations across Virginia, expert guidance, and a proven track record of long-term customer satisfaction, Water by Design has earned trust from everyone from college football coaches to multi-generational families upgrading their 30-year-old spas.
Best for: Homeowners seeking wellness products, families wanting outdoor recreation, individuals focused on health and recovery, customers prioritizing long-term local service support
Service area: Roanoke, Lynchburg, Richmond, New River Valley, and surrounding areas in Virginia
Why choose Water By Design - Cave Spring: Water by Design stands out from other spa dealers with 30+ years of Virginia experience, multiple try-before-you-buy showrooms, and owner Paul Madden's personal involvement in customer relationships. Unlike big-box retailers, they offer long-term service support and customers report 20-30 year relationships—many upgrading their original 1990s spas with Water by Design again. Their focus on Hot Springs Spas (premium quality, decades of lifespan) and consultative, no-pressure sales sets them apart from competitors pushing cheaper, shorter-lived products.
Multiple Showrooms with Try-Before-You-Buy: Their showroom locations allow customers to test different models before purchasing, ensuring the right spa choice for individual needs without pressure.
Expert Local Service & Support: Water by Design provides professional delivery, installation, maintenance education, and responsive customer service from a knowledgeable local team.
Flexible Financing Options: They partner with Wells Fargo to offer attractive payment plans, making premium wellness products accessible to more homeowners.
Can I test hot tubs before buying?
Yes—Water by Design encourages customers to try out all hot tubs and swim spas in their showrooms before purchasing. They have locations in Roanoke, Lynchburg, Richmond, and the New River Valley. Their team takes a no-pressure approach, helping you compare models and find the right fit for your needs, whether that's hydrotherapy, family use, athletic recovery, or outdoor entertaining.
What brands and products does Water by Design carry?
Water by Design specializes in Hot Springs Spas (hot tubs and swim spas), infrared saunas, cold plunges, and backyard wellness accessories. Hot Springs Spas are known for exceptional quality—many customers report their spas lasting 20-30 years. They also offer backyard design consultation to help integrate spas into your outdoor living space.
What kind of service and support can I expect after purchase?
Water by Design provides expert delivery, installation, maintenance, and long-term repair services through their professional service department. New owners receive hands-on education about water chemistry and routine care. Customers consistently praise the team's responsiveness—follow-up questions are answered quickly, and the staff genuinely cares about keeping your spa in peak condition for decades.
How much do hot tubs and swim spas cost?
Pricing varies based on model, size, and features. Water by Design offers flexible financing through Wells Fargo to make premium hot tubs and swim spas more accessible. You can request pricing online or visit a showroom for a personalized quote. Because their products are built for 20+ year lifespans, the team helps customers understand long-term value, not just upfront cost.
Who is Water by Design best for?
Water by Design is ideal for homeowners serious about creating a personal wellness retreat—athletes seeking recovery tools, families wanting a backyard gathering spot, wellness-focused individuals building a home spa experience, or anyone managing chronic pain through hydrotherapy. They're also great for customers who value long-term relationships with a local team that will support them for decades.
Does Water by Design offer financing?
Yes, Water by Design works with Wells Fargo to offer attractive financing and payment plans. This makes premium hot tubs, swim spas, and saunas more accessible to Virginia homeowners. Ask about financing options when you request a quote or visit a showroom.
How long do Hot Springs Spas last?
Hot Springs Spas are built for exceptional longevity. Water by Design has customers who've owned their spas for 20-30+ years—one customer upgraded in 2023 from a spa purchased in 1992. Proper maintenance and Water by Design's expert service support help ensure decades of reliable use.
How do I get started with Water by Design?
You can visit one of their showrooms in Roanoke (Cave Spring - 3570 Electric Rd SW), Lynchburg, Richmond, or the New River Valley to test hot tubs in person. You can also request pricing online at waterbydesign.net, take their 'Find Your Perfect Hot Tub' quiz, or call (540) 774-7727 to speak with the team. Paul Madden and his staff will help match you to the right spa for your needs.
“Water by design, Allen and Michael continue to do a great job servicing my hot tub. Their valet maintenance and cleaning services are fantastic. I highly recommend them.”
— Jeff Ansary, Google Review
“Water by Design is hands down the best when it comes to saunas, hot tubs, and cold plunges. Whether you’re looking to relax or recover, their team is incredibly knowledgeable and truly stands behind their products. I recently got a new cold plunge, and it’s been a game changer — my tendonitis and joint pain from working out are gone, and I feel more alert and energized throughout the workday. The customer service is amazing — it’s a true family-style experience from start to finish. Highly recommend!”
— Travis Henschel, Google Review
“The repair was very professional and fast. He checked the warranty which saved us a fair amount of money. We gave our hot tub back up and running. Thank you very much.”
— Yolan Williams, Google Review
“Great job on the sale, information and timely delivery. Amanda was terrific and the delivery team did a great job as well. Thanks!”
— Andy Moore, Google Review
“Great company to work with. From our sales guy Nick, to the delivery guys who got our tub setup in a snow and ice storm to Michael who came out to train us on maintenance and upkeep. If you are in the market for a hot tub or needing service, these are your huckleberries!”
— George Karnes, Google Review
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Phone: (540) 774-7727
Address: 3570 Electric Rd SW, Roanoke, VA 24018 (Get directions)
Website: waterbydesign.net
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