Financial Advisors
Fee-Only Financial Planning for Eastern Idaho Families · Idaho Falls, ID
Published in partnership with Strategic Wealth Concepts | Dan McPherson
Book online anytime
| Mon | 8:00 AM – 5:00 PM |
| Tue | 8:00 AM – 5:00 PM |
| Wed | 8:00 AM – 5:00 PM |
| Thu | 8:00 AM – 5:00 PM |
| Fri | 8:00 AM – 5:00 PM |
| Sat | Closed |
| Sun | Closed |
Strategic Wealth Concepts was founded by Dan McPherson in Idaho Falls in 2005 to provide independent, client-centered financial planning to families and business owners across eastern Idaho. As a fee-only advisor, Dan operates under a fiduciary standard, meaning he is legally and ethically required to put clients' interests first. The practice does not earn commissions from product sales or referrals, ensuring advice remains unbiased and aligned with each client's unique goals.
The firm offers comprehensive financial planning services including retirement income planning, investment management, tax-efficient wealth accumulation strategies, estate planning coordination, and college savings guidance. Dan works closely with clients' CPAs and attorneys to create integrated plans that address all aspects of their financial lives. The practice serves a diverse client base including pre-retirees preparing for transition, business owners navigating succession planning, and multi-generational families seeking wealth preservation strategies.
Dan McPherson brings nearly two decades of experience helping Idaho Falls families navigate complex financial decisions. His approach emphasizes education and transparency — clients understand not just what they're investing in, but why each recommendation serves their long-term objectives. Strategic Wealth Concepts maintains a boutique practice model, limiting client volume to ensure personalized attention and ongoing accessibility. Whether you're searching for the best financial advisor in Idaho Falls or need retirement planning near Ammon, the firm provides hands-on guidance grounded in fiduciary responsibility and local expertise.
Best for: Families approaching retirement seeking income distribution strategies, Business owners navigating succession or liquidity events, DIY investors wanting a second opinion or validation, Multi-generational families coordinating estate and wealth transfer plans, Eastern Idaho residents seeking local, independent financial advice
Service area: Idaho Falls, ID and surrounding eastern Idaho including Ammon, Rexburg, Pocatello, and Bonneville County
Why choose Strategic Wealth Concepts | Dan McPherson: Strategic Wealth Concepts distinguishes itself as one of the few fee-only fiduciary advisors in eastern Idaho, operating without commissions or product sales that create conflicts of interest at many traditional advisory firms. The boutique practice model ensures clients work directly with Dan McPherson rather than being passed to junior associates or call centers, providing personalized attention and continuity rare among larger financial planning firms in the region.
Fee-Only Fiduciary Standard: Dan operates as a fee-only advisor, earning compensation exclusively from client fees — never commissions or product sales. This fiduciary structure eliminates conflicts of interest and ensures all recommendations serve clients' best interests.
Nearly 20 Years Serving Eastern Idaho: Established in Idaho Falls in 2005, Strategic Wealth Concepts has deep roots in the community and understands the unique financial landscape of eastern Idaho families, from agricultural business owners to multi-generational wealth planning.
Comprehensive Tax-Integrated Planning: The firm coordinates with clients' CPAs and tax professionals to develop strategies that minimize tax liability across retirement accounts, investment portfolios, Social Security timing, and estate transfers — ensuring plans are optimized for after-tax outcomes.
Boutique Practice with Direct Access: Strategic Wealth Concepts maintains a limited client roster, ensuring Dan personally manages every relationship. Clients work directly with the advisor who knows their goals, not a rotating team of junior associates.
How does Strategic Wealth Concepts charge for services?
Strategic Wealth Concepts operates on a fee-only basis, meaning clients pay transparent advisory fees based on assets under management or flat planning fees for specific projects. The firm does not earn commissions from product sales, insurance referrals, or third-party arrangements. This structure ensures Dan's recommendations are driven solely by what serves your financial goals, not what generates revenue for the practice. Fee schedules are disclosed upfront during initial consultations.
What qualifications does Dan McPherson hold?
Dan McPherson has served as a financial advisor in Idaho Falls since 2005, operating under a fiduciary standard that legally requires him to act in clients' best interests. He holds securities licenses and maintains professional liability insurance. Dan works with a network of CPAs, estate attorneys, and tax professionals to deliver integrated financial planning that addresses all aspects of clients' financial lives.
What happens during the first meeting?
Initial consultations focus on understanding your current financial situation, goals, and concerns. Dan will ask about your income, assets, liabilities, retirement timeline, risk tolerance, and family dynamics. There's no obligation to engage services — the first meeting is an opportunity to assess whether the firm's planning approach aligns with your needs. If you decide to move forward, Dan will outline a service agreement, fee structure, and planning timeline tailored to your situation.
Who is Strategic Wealth Concepts best suited for?
The firm works best with clients who value independent, unbiased advice and are ready to engage in comprehensive financial planning. Ideal clients include families approaching retirement (ages 50–70) who need income distribution strategies, business owners navigating succession or liquidity events, and multi-generational families coordinating estate and wealth transfer plans. The practice is also well-suited for DIY investors who want a second opinion or validation of their existing strategy. Strategic Wealth Concepts may not be the right fit for those seeking transaction-only services or product-driven sales relationships.
Does Strategic Wealth Concepts work with clients outside Idaho Falls?
While the practice is based in Idaho Falls and primarily serves eastern Idaho families (including Ammon, Rexburg, Pocatello, and surrounding areas), Dan can work with clients throughout Idaho and beyond using video conferencing and secure document sharing. Local clients benefit from the option of in-person meetings at the Saratoga Drive office.
How often will we meet after the initial planning process?
Ongoing clients typically meet with Dan quarterly or semi-annually for portfolio reviews, plan updates, and adjustments based on life changes or market conditions. Ad-hoc meetings are scheduled as needed for major financial decisions like home purchases, job changes, or inheritance events. Between scheduled meetings, clients have direct phone and email access to Dan for questions or guidance.
What investment philosophy does the firm follow?
Strategic Wealth Concepts employs a long-term, tax-efficient investment approach focused on diversification, risk management, and cost control. Portfolios are built using low-cost index funds, ETFs, and individual securities selected to match clients' time horizons and risk profiles. The firm avoids high-fee proprietary products and instead prioritizes transparency and evidence-based strategies. Investment recommendations are always aligned with the broader financial plan — not driven by market timing or product sales incentives.
How do I get started with Strategic Wealth Concepts?
Call (208) 528-7922 or visit strategicwealthconcepts.net to request an initial consultation. You can also stop by the office at 2240 Saratoga Dr in Idaho Falls during business hours (Monday–Friday, 8:00 AM – 5:00 PM). Bring recent statements (investment accounts, retirement plans, insurance policies) and a list of financial questions or goals you'd like to discuss. There's no fee for the first meeting.
“After being run through the wringer by my previous advisor I was very apprehensive about putting any trust or faith into a financial planner. A coworker told me about their positive experiences with Strategic Wealth Concepts, so I decided to meet with Dan and his team. From day one they have helped me establish strategic, customized, long term financial plans specifically tailored to provide security in my retirement, stability for my wife in the event of my untimely death and ensure generational wealth for my children. I have been with them for eight years now and I look forward to the future with peace of mind knowing that Dan always has my family’s future and best interest in mind.”
— Preston Abbott, Google Review
“Strategic Wealth Concepts has been great to work with. Their team takes the time to explain everything clearly and really focuses on helping you reach your financial goals. I felt comfortable asking questions and left each meeting with a solid understanding of my options. If you're looking for an approachable and knowledgeable financial advisor, I'd definitely recommend checking them out!”
— Jacob Marcovitz, Google Review
“I have felt confident working through Strategic Wealth Concepts because of their highly trained and experienced staff. They have been friendly and helpful with each dealing I have had with them. I seen growth in my portfolio and feel I am making great progress towards my financial goals. I highly recommend working with Dan McPherson and his team!”
— Brian Sleight, Google Review
“Strategic Wealth Concepts is hands down the best investment company that my family has worked with (we have worked with a few and have had a couple of OK experiences and some not so great). They started by managing my wife and I’s portfolio and now also help my parents. The fact that I trust my entire family in their hands is irreplaceable. Dan is one of the most knowledgeable individuals I’ve ever met and I am now convinced can come up with a plan for any situation. Russ has the ability to make the theories Dan comes up with a reality and can prove them with numbers. Lou Ann is a ray of sunshine and will always put a smile on your face when you come in. If you need help with stocks, life insurance, estate planning, or managing your portfolio so that you are setup for generations, I cannot recommend enough.”
— Austin Amrein, Google Review
“I've known Dan and Russ for several years and they are genuinely some of the best guys I know. On top of that they are experts in their field, love to help people reach their financial goals, and the rest of their team is also wonderful to work with. If you have been looking for someone to help on your financial journey or are looking for a new advisor to work with to build your assets I couldn't recommend them enough.”
— Niel Humphreys, Google Review
Book online: Schedule Consultation →
Phone: (208) 528-7922
Address: 2240 Saratoga Dr, Idaho Falls, ID 83404 (Get directions)
Website: strategicwealthconcepts.net/