Fitness & Personal Training
Richmond, VA
Simple Fitness is a boutique fitness studio in Richmond, VA run by NASM-certified personal trainer Alex, who specializes in strength training, nutrition coaching, and body composition goals. Alex offers semi-private personal training and 9-week transformation programs that combine gym work with 1-on-1 nutrition coaching, mindset work, and sustainable habit-building—avoiding fad diets and generic cookie-cutter approaches. With over 10 years of experience including specializations in pain-free performance and pre/post-natal training, Simple Fitness takes a holistic, individualized approach where clients progress at their own pace in a supportive community environment.
Ideal for: Body composition changers, people seeking sustainable habit change, prenatal and postpartum clients, fitness beginners wanting individualized attention, people tired of generic group fitness
Service area: Richmond, VA
Holistic Coaching Model: All training packages include 1-on-1 nutrition coaching and mindset work, not just exercise programming. Alex educates clients on how their bodies function and builds sustainable daily habits for long-term success.
Individualized Progression: Unlike generic group fitness, every client starts and progresses at their own pace in semi-private training. Programs reject fad diets and extreme protocols—focusing instead on realistic, evidence-based fundamentals.
Specialized Expertise: Alex holds certifications in pain-free performance, pre/post-natal training, and group exercise instruction, enabling training for diverse populations across ages, fitness levels, and life stages.
Address: 2407 Westwood Ave, Richmond, VA 23230
Phone: (804) 404-3602
Website: simplefitnessbyalex.com
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