Nutrition & Dietitians
Richmond, VA
Pure Roots Nutrition, founded by Shelly Rose in 2011, is a functional nutrition practice in Richmond, VA specializing in personalized, whole-person nutrition counseling. Shelly is a board-certified Nutrition Specialist (CNS) with advanced training in functional medicine and natural foods culinary arts, taking a root-cause approach to address chronic health concerns, gut health, hormonal balance, brain health, and autoimmune conditions. Services include 1-to-1 customized nutrition plans, nutrition workshops, a 25-Day Guided Sugar Cleanse, and wellness resources—delivered mostly virtually with initial in-person consultations available locally.
Ideal for: People with chronic health conditions seeking root-cause nutrition support, individuals managing hormonal health or gut issues, patients referred by physicians, health-conscious travelers, anyone wanting to prevent disease and build lasting healthy habits
Service area: Richmond, Virginia and surrounding areas; virtual services nationwide
Board-Certified Functional Nutritionist: Shelly Rose holds CNS (Certified Nutrition Specialist) certification with postgraduate training in functional medicine, enabling a root-cause, systems-based approach rather than symptom treatment.
Culinary Expertise: Trained in natural foods culinary arts with strong vegetarian focus, Shelly helps clients create delicious, balanced meals and build sustainable cooking skills—not just dietary restrictions.
Flexible Dietary Approaches: Supports vegan, vegetarian, and omnivore clients with plant-centric nutrition tailored to individual needs, respecting personal, cultural, and spiritual dietary choices.
Address: 3300 W Broad St #111, Richmond, VA 23230
Phone: (804) 482-0307
Website: purerootsnutrition.com
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