Fitness & Personal Training
Madison, WI
Orange Shoe Personal Fitness Trainers is a personal training studio in downtown Madison offering one-on-one personal training, small group fitness classes, nutrition counseling, and virtual training sessions. Led by owner Lauren Birkel (MSW, CSCS) and a team of certified fitness professionals, Orange Shoe specializes in customized fitness programs tailored to individual goals rather than generic plans. They serve clients across multiple life stages—from beginners to athletes to seniors—and offer flexible training options including in-studio sessions, partner workouts, group classes, and online virtual training.
Ideal for: Fitness beginners seeking personalized guidance, busy professionals wanting flexible training options, athletes and sports-specific trainers, seniors looking to maintain strength and mobility, weight loss seekers with nutrition support
Service area: Madison, Wisconsin and surrounding communities including Old Market Place, State-Langdon, Tenney-Lapham, Marquette, Sherman Terrace, and Greenbush neighborhoods
Customized DNA-Based Approach: Orange Shoe emphasizes personalized fitness and nutrition plans rather than generic programs, with trainers who take time to understand each client's unique goals and lifestyle.
Multiple Training Formats: Clients can choose from one-on-one personal training, partner sessions, small group classes, virtual training, and online fitness classes—all designed to fit different schedules and preferences.
Certified, Experienced Team: Led by owner Lauren Birkel (MSW, CSCS) and featuring trainers with credentials including CPT, NSCA-CPT, and RYT 200 yoga certification, with a focus on functional strength and sustainable lifestyle change.
Address: 1 E Main St, Madison, WI 53703
Phone: (608) 255-0525
Website: orangeshoe.com
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