Fitness & Personal Training
Fitchburg, WI
Orange Shoe Personal Fitness is a personalized fitness studio in Fitchburg, WI offering one-on-one personal training, small group fitness classes, nutrition coaching, and virtual training options. Led by owner Brent Hurlbert and a team of certified fitness professionals, they specialize in customized workout and nutrition plans designed to help clients of all ages and fitness levels achieve their goals. With over two decades of experience, Orange Shoe focuses on individualized attention and habit coaching rather than generic programs, serving Fitchburg, Madison, and surrounding Wisconsin communities both in-studio and online.
Ideal for: Fitness-focused adults of all ages, weight loss clients, seniors seeking functional strength, busy professionals wanting flexible training options, athletes training for specific sports
Service area: Fitchburg, Madison, and surrounding Wisconsin communities
Customized DNA-Based Approach: Orange Shoe creates personalized workout and nutrition plans tailored to each client's specific goals and lifestyle, rejecting one-size-fits-all programs.
Multi-Format Training Options: Clients can choose one-on-one sessions, partner training, small group classes, or virtual/online training—plus on-site workouts available upon request.
Certified Professional Team: All trainers hold recognized certifications (CSCS, ACE, CPT, CES, TRX) and the studio includes both fitness professionals and a sports nutritionist.
Address: 5400 King James Way Suite 100, Fitchburg, WI 53719
Phone: (608) 270-9480
Website: orangeshoe.com
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