Behavior & Performance Research

Behavior & Performance Research (BPR) is a Dallas-based health coaching gym founded by Spencer Nix that goes beyond traditional fitness by integrating customized training, nutrition guidance, and behavioral coaching to improve physical, psychological, and social well-being. The team of full-time coaches brings over 50 years of combined experience across professional athletics, strength science, neuroscience, and performance nutrition. BPR offers personalized strategy sessions, comprehensive health assessments, one-on-one coaching, and flexible training options including group classes, self-guided workouts, and remote training—with clients typically seeing 30% improvements in body composition and performance metrics within 6-12 weeks.