Best Financial Advisors in Harrisonburg, Virginia

    Areas served: Harrisonburg, VA and surrounding Rockingham County

    30 local businessesRanked by Lantern Score — a measure of reputation and business quality. We don't accept payment for placement.
    Updated May 15, 2026

    Harrisonburg's financial advisory landscape serves a diverse community including James Madison University faculty and staff, Shenandoah Valley agricultural businesses, healthcare professionals from Sentara RMH, and retirees. Local advisors range from independent fiduciaries to representatives of national firms, with specializations including retirement planning, small business consulting, and college savings strategies. This directory provides detailed comparisons of credentials (CFP, CFA, ChFC), compensation models (fee-only, fee-based, commission-based), minimum investment requirements, and areas of expertise to help residents identify advisors aligned with their financial situations.

    Show businesses best for:
    91
    Lantern
    Score
    Charlottesville, VA · 35 mi from Harrisonburg
    Serves Charlottesville, VA and surrounding areas
    ★★★★★5.0(35 Google reviews)

    Morris & Wells is an independent, fee-only wealth management firm in Charlottesville specializing in comprehensive financial planning and investment management. Founded on fiduciary principles, they work with individuals and families to set goals, construct customized portfolios, optimize cash flows, and coordinate with tax and estate planning professionals. Their services include retirement planning, 401(k) plan design and management, 529 educational savings plans, and multi-generational wealth strategies.

    Elizabeth Morris, John Wells, Founding Partners
    Best for: Retirement PlanningUnbiased AdviceWealth Management
    Ideal clients: Families seeking comprehensive financial planning, business owners needing 401(k) plan design, individuals prioritizing tax efficiency and fiduciary advice
    What sets them apart
    • Morris & Wells adopted a fee-only compensation structure decades ago with no commissions, custodial fees, or time-based charges — aligning their interests directly with clients.
    • The firm integrates investment management with tax efficiency and estate planning, working alongside clients' accounting and legal professionals for comprehensive strategy.
    • Through their Echo Trade partnership, Morris & Wells extends financial advisory services to clients with smaller account sizes who might not otherwise access wealth management strategies.
    Fee-Only AdvisorFiduciaryInvestment ManagementFinancial Planning

    John Wells has been helping us with our financial planning for years, and we are so grateful for his thoughtfulness, his concern for our welfare, his sincerity, his steadiness, and his honesty. He has handled our investments for all these years, and they have done so well! We are so thankful for his advice which has been excellent.

    Clare Carter, Google Review · 5 ★ avg from 35 reviews
    Phone(434) 977-7010
    Hours
    Mon9:00 AM – 5:00 PM
    Tue9:00 AM – 5:00 PM
    Wed9:00 AM – 5:00 PM
    Thu9:00 AM – 5:00 PM
    Fri9:00 AM – 4:00 PM
    SatClosed
    SunClosed
    Morris & Wells Wealth Management
    Updated 4/13/26Learn More →
    81
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, VA and surrounding areas
    ★★★★★5.0(20 Google reviews)

    Glenn Financial is an independent financial advisory firm in Harrisonburg, VA, founded by Kyle Glenn and Todd Glenn. They specialize in comprehensive financial planning for business owners and retirees, offering investment management, tax optimization, retirement income planning, legacy and charitable giving strategies, and values-aligned investing. Their "Think On It" process provides a complimentary initial consultation and financial review with no obligation, helping clients answer key questions about tax efficiency, investment alignment, and future planning.

    Best for: Retirement PlanningBusiness OwnersWealth Management
    Ideal clients: Business owners, Retirees, Pre-retirees, High-net-worth individuals seeking tax optimization
    What sets them apart
    • Three-step complimentary consultation (establish, explore, equip) with no cost or obligation, designed to provide clarity before any engagement or fee.
    • Offers investment options aligned with clients' personal values and biblical principles, combined with tax-efficient portfolio management.
    • Focused expertise serving business owners planning for succession and growth, and retirees optimizing income, Medicare, and legacy planning.
    Financial PlanningInvestment ManagementRetirement PlanningTax PlanningBusiness Owner Advice
    Phone(540) 867-5702
    Glenn Financial
    Updated 4/21/26Learn More →
    75
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, VA and surrounding areas
    ★★★★★5.0(7 Google reviews)

    Loomis Wealth Management is an independent financial advisory firm serving Harrisonburg and the surrounding region. They specialize in comprehensive financial planning, including retirement planning, college savings strategies, and investment management with a long-term, balanced approach to risk and reward. The team helps clients make informed decisions about IRAs, savings adequacy, and investment timing.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Mid to long-term investors, Pre-retirees and retirees, Families planning for college education, Those seeking comprehensive financial planning
    What sets them apart
    • Loomis Wealth Management emphasizes a disciplined, long-haul investment approach designed to avoid emotional decision-making during market fluctuations.
    • Offers guidance across multiple planning areas including retirement, college funding, IRA strategy, and savings adequacy assessment.
    Financial PlanningRetirement PlanningInvestment ManagementWealth Management
    Phone(540) 434-2505
    Loomis Wealth Management
    Updated 4/21/26Learn More →
    74
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, VA and surrounding areas
    ★★★★★5.0(6 Google reviews)

    B Brian Burkholder is a financial advisor with Ameriprise Financial Services in Harrisonburg, VA, offering comprehensive financial planning services including investment management, retirement planning, estate planning, and insurance products. With multiple professional certifications including AAMS, AWMA, and CLTC, he specializes in asset management, wealth management, and long-term care planning for individuals and small business owners. His deep expertise across annuities, portfolio management, and specialized planning for life transitions makes him a well-credentialed resource for complex financial situations.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Small business owners, individuals planning for retirement, clients with complex estates or specialized planning needs, those seeking comprehensive wealth management
    What sets them apart
    • Holds 30+ professional designations including AWMA (Accredited Wealth Management Advisor), AAMS (Accredited Asset Management Specialist), AIF (Accredited Investment Fiduciary), and CLTC (Certified in Long-Term Care), demonstrating broad expertise across planning disciplines.
    • CLTC certification indicates specific training in long-term care insurance and planning, addressing a critical but often overlooked aspect of comprehensive financial planning for middle-aged and older clients.
    • Training and certifications specifically address the financial planning needs of small business owners, including exit planning and business succession strategies.
    Investment ManagementRetirement PlanningEstate PlanningWealth ManagementFinancial Planning
    Phone(540) 442-1110
    B Brian Burkholder - Financial Advisor, Ameriprise Financial Services, LLC
    Updated 4/21/26Learn More →
    74
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, VA and surrounding areas
    ★★★★★4.9(7 Google reviews)

    Being Financial is a comprehensive financial planning firm in Harrisonburg helping clients define their retirement vision and build tailored financial plans to support it. Founded by Jared Troutman and Mandy Leeth, the firm specializes in retirement planning, tax strategies, estate planning, investment management, risk management, Social Security optimization, long-term care planning, and charitable giving. They focus on understanding your values and goals first, then creating clear, simple strategies without overwhelming sales pitches.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Pre-retirees and retirees seeking comprehensive planning, entrepreneurs and business owners, individuals wanting to optimize tax strategies and estate planning, those intimidated by financial planning
    What sets them apart
    • Being Financial starts every client conversation by understanding your values, goals, and retirement vision before diving into financial mechanics, ensuring planning is aligned with what matters most to you.
    • Beyond investment management, they offer tax strategies, estate planning, Social Security optimization, long-term care planning, risk management, and charitable giving strategies all under one roof.
    • The firm emphasizes making complex financial planning simple and clear, avoiding unnecessary services or confusing investment jargon so you can relax and focus on living your life.
    Retirement PlanningFinancial PlanningTax StrategiesEstate PlanningInvestment Management
    Phone(540) 246-7554
    Being Financial
    Updated 4/21/26Learn More →
    73
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, VA and surrounding areas
    ★★★★★4.8(16 Google reviews)

    Dave Rao is a Financial Advisor with Raymond James in Harrisonburg, VA, offering comprehensive financial planning and investment management services. With a focus on personalized wealth strategies, Dave works with clients to build and preserve their financial futures through tailored advice and professional guidance.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Individuals seeking comprehensive financial planning, Business owners planning for retirement, Families managing wealth
    What sets them apart
    • Supported by one of the nation's leading financial services firms, providing access to comprehensive research, resources, and investment options.
    • Based in Harrisonburg with deep community connections and understanding of local financial needs.
    Financial PlanningInvestment ManagementWealth AdvisorRaymond James
    Phone(540) 442-6420
    Dave Rao - Raymond James
    Updated 4/21/26Learn More →
    69
    Lantern
    Score
    Charlottesville, VA · 33 mi from Harrisonburg
    Serves Charlottesville, Virginia and surrounding areas
    ★★★★★5.0(3 Google reviews)

    Wilkinson Wealth Management, LLC is an independent financial advisory firm in Charlottesville serving clients with comprehensive wealth management, retirement planning, and investment management services. The firm works with individuals and families to develop customized financial strategies aligned with their long-term goals. They focus on building lasting client relationships through personalized service and transparent communication.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Individuals and families seeking comprehensive wealth management, Pre-retirees and retirees planning retirement income, Business owners managing personal finances
    What sets them apart
    • Operating as an independent firm allows them to provide objective advice without conflicts of interest from a larger organization.
    • They develop personalized financial plans tailored to each client's specific situation, goals, and risk tolerance rather than offering one-size-fits-all solutions.
    Wealth ManagementRetirement PlanningInvestment ManagementCharlottesville
    Phone(434) 202-2521
    Wilkinson Wealth Management, LLC
    Updated 4/21/26Learn More →
    69
    Lantern
    Score
    Charlottesville, VA · 28 mi from Harrisonburg
    Serves Charlottesville, VA and surrounding areas
    ★★★★★5.0(5 Google reviews)

    Acadia Wealth Advisors is an independent financial advisory firm serving Charlottesville and surrounding areas, offering comprehensive wealth management, investment advisory, and financial planning services. The firm works with clients to develop personalized financial strategies aligned with their long-term goals, whether for retirement, education savings, or wealth preservation.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Charlottesville professionals seeking comprehensive financial planning, individuals nearing or in retirement, families managing significant assets
    What sets them apart
    • As an independent advisor, Acadia prioritizes client interests without being tied to specific investment products or institutional pressures.
    • The firm develops customized financial strategies tailored to individual client circumstances, goals, and values.
    Wealth ManagementFinancial PlanningInvestment AdvisoryIndependent Advisor
    Phone(615) 268-4678
    Acadia Wealth Advisors
    Updated 4/21/26Learn More →
    67
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, VA and surrounding communities
    ★★★★★5.0(2 Google reviews)

    Edward Jones Financial Advisor Morgan B Eye, CFP® provides comprehensive financial planning and investment management services to individuals and families in the Harrisonburg area. As a CFP® professional, Morgan offers retirement planning, investment strategy, and personalized financial guidance tailored to each client's goals. Edward Jones is a well-established brokerage firm known for its local branch approach and focus on long-term relationship building.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Individuals and families seeking comprehensive retirement planning, investors looking for personalized investment management, professionals wanting CFP-guided financial strategy
    What sets them apart
    • Morgan B Eye holds CFP® credentials, indicating advanced training in comprehensive financial planning and adherence to strict professional standards.
    • Operating through Edward Jones, a major brokerage with decades of experience, providing stability and resources backed by a national firm.
    • Edward Jones emphasizes building long-term client relationships with tailored financial strategies rather than one-size-fits-all solutions.
    Investment ManagementRetirement PlanningFinancial PlanningCFP Certified
    Phone(540) 908-2210
    Edward Jones - Financial Advisor: Morgan B Eye, CFP®
    Updated 4/21/26Learn More →
    67
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, Virginia and surrounding areas
    ★★★★★5.0(2 Google reviews)

    Stern & Heatwole Financial Group is an independent financial advisory firm serving the Harrisonburg area with comprehensive wealth management and financial planning services. The firm helps clients across various life stages develop personalized strategies for retirement, investments, and long-term financial goals. They combine professional expertise with a client-focused approach to guide individuals and families toward financial security.

    Ideal clients: Families planning for retirement, Pre-retirees seeking comprehensive wealth strategies, Individuals managing investment portfolios
    What sets them apart
    • Operates independently, allowing for objective advice tailored to client needs rather than product-pushing agendas.
    • Develops customized financial strategies designed around each client's unique circumstances, goals, and time horizon.
    Wealth ManagementFinancial PlanningInvestment AdvisoryRetirement Planning
    Phone(540) 438-0547
    Stern & Heatwole Financial Group
    Updated 4/21/26Learn More →
    67
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, VA and surrounding areas
    ★★★★★5.0(2 Google reviews)

    Schrock Financial is an independent financial advisory firm serving the Harrisonburg area with comprehensive planning and investment management services. They work with clients to develop personalized financial strategies and manage portfolios aligned with individual goals. Their independent status allows them to provide objective advice tailored to each client's unique situation.

    Best for: Wealth Management
    Ideal clients: Individuals seeking independent financial advice, clients wanting comprehensive financial planning, investors looking for portfolio management
    What sets them apart
    • As an independent firm, Schrock Financial is not tied to a specific product or brokerage, allowing for unbiased recommendations based solely on client needs.
    • They develop customized financial strategies and investment portfolios designed around each client's specific goals and circumstances.
    Financial PlanningInvestment ManagementWealth ManagementIndependent Advisor
    Phone(540) 437-9929
    Schrock Financial
    Updated 4/21/26Learn More →
    66
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, VA and surrounding areas
    ★★★★☆4.2(5 Google reviews)

    Joshua Lowe is a CFP® Certified Financial Planner at Edward Jones in Harrisonburg, VA, specializing in retirement planning, investment management, wealth strategies, and financial planning for entrepreneurs and business owners. He helps clients with employee stock options, charitable giving strategies, and major financial life events. Lowe accepts new clients and offers complimentary introductory consultations to discuss personalized financial strategies.

    Best for: Retirement PlanningFirst-Time InvestorsWealth Management
    Ideal clients: Entrepreneurs and business owners, Pre-retirees and those planning retirement, High-net-worth individuals, Business executives with stock options
    What sets them apart
    • Joshua Lowe holds the Certified Financial Planner credential, demonstrating advanced training and expertise in comprehensive financial planning.
    • Specializes in financial strategies tailored to entrepreneurs and business owners, including employee stock option planning and business succession considerations.
    • Offers guidance across retirement savings, wealth strategies, charitable giving, and major financial life events through a full-service advisory approach.
    CFP CertifiedRetirement PlanningWealth ManagementBusiness Owners
    Phone(540) 433-4907
    Edward Jones - Financial Advisor: Joshua Lowe, CFP®
    Updated 4/21/26Learn More →
    66
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, Virginia and surrounding areas
    ★★★★☆4.2(5 Google reviews)

    Wells Fargo Advisors is a registered broker-dealer offering investment and insurance products through a team of financial advisors in Harrisonburg, Virginia. The branch provides personalized financial advisory services to help clients with their investment portfolios and insurance needs. As part of Wells Fargo & Company, they leverage institutional resources while serving the local Harrisonburg community.

    Best for: Wealth Management
    Ideal clients: Investors seeking comprehensive advisory services, clients interested in insurance products, individuals wanting to work with an established financial institution
    What sets them apart
    • Access to the resources and research of Wells Fargo & Company, a major financial institution with decades of experience.
    • The Harrisonburg branch has eight financial advisors on staff, allowing clients to find an advisor that fits their needs.
    • Registered with FINRA and SIPC, providing regulatory oversight and investor protections.
    Investment AdvisoryFinancial PlanningInsurance ProductsWealth Management
    Phone(540) 434-9926
    Wells Fargo Advisors
    Updated 4/21/26Learn More →
    65
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, VA and surrounding Shenandoah Valley communities
    ★★★★★4.5(2 Google reviews)

    Edward Jones financial advisor Kathy L Armentrout, AAMS®, provides comprehensive financial planning and investment management services to individuals and families in the Harrisonburg area. With a focus on personalized guidance, she helps clients navigate retirement planning, investment strategy, and long-term financial goals. As part of Edward Jones, a nationally recognized firm, she brings established resources and fiduciary principles to her client relationships.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Individuals planning for retirement, families seeking personalized investment guidance, small business owners managing wealth
    What sets them apart
    • Kathy holds the Accredited Asset Management Specialist designation, demonstrating advanced training in financial planning and investment management.
    • Access to a nationally established firm's research, tools, and resources while receiving personalized, local service from a dedicated advisor.
    • Edward Jones emphasizes face-to-face relationships with individual clients, built on understanding each person's unique financial situation and goals.
    Financial PlanningInvestment ManagementRetirement PlanningPersonalized Guidance
    Phone(540) 574-1013
    Edward Jones - Financial Advisor: Kathy L Armentrout, AAMS®
    Updated 4/21/26Learn More →
    64
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, Virginia and surrounding areas
    ★★★★★5.0(1 Google reviews)

    Larson Wealth Management provides comprehensive personal financial planning and wealth management services to help clients in Virginia achieve confident retirements. Founded on the principle that financial planning should be clear and understandable, they specialize in retirement planning, tax strategy coordination with CPAs, and investment management. Their approach focuses on identifying opportunities and challenges specific to each client's situation, with transparent fee structures and personalized guidance throughout the planning process.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Corporate employees planning retirement, High-income earners seeking tax optimization, Individuals wanting clear, understandable financial guidance
    What sets them apart
    • They emphasize straightforward pricing so clients understand exactly what they're paying and why, avoiding confusion common in the financial services industry.
    • They work directly with clients' CPAs to implement proactive tax strategies, helping reduce unnecessary tax liability so more money goes toward family priorities.
    • They offer specialized guidance for corporate employees transitioning to retirement, with resources and plans tailored to major life transitions.
    Retirement PlanningFinancial PlanningTax StrategyWealth ManagementVirginia
    Phone(540) 574-4391
    Larson Wealth Management
    Updated 4/21/26Learn More →
    64
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, Virginia and surrounding areas
    ★★★★★5.0(1 Google reviews)

    Hess Financial is an independent financial advisory firm serving the Harrisonburg area with comprehensive wealth management and financial planning services. They work with individuals and families to develop personalized strategies for investing, retirement planning, and long-term financial goals. The firm is committed to providing professional guidance tailored to each client's unique circumstances.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Individuals seeking personalized financial advice, Families planning for retirement, Business owners managing wealth
    What sets them apart
    • As an independent financial advisor, Hess Financial can offer unbiased recommendations without the constraints of working for a larger institution.
    • They focus on understanding each client's specific financial situation and goals to create customized planning strategies.
    Financial PlanningInvestment ManagementWealth ManagementRetirement Planning
    Phone(540) 246-0122
    Hess Financial
    Updated 4/21/26Learn More →
    64
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, Virginia and surrounding areas
    ★★★★★5.0(1 Google reviews)

    LPL Financial is a brokerage and investment advisory firm offering comprehensive financial planning, investment management, and retirement planning services to individuals and small business owners. Operating through independent advisors in Harrisonburg, they provide personalized wealth management strategies tailored to clients' long-term goals. LPL Financial combines extensive research resources and investment options with a client-focused approach to help build and preserve wealth.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Individuals seeking comprehensive wealth management, pre-retirees and retirees planning income strategies, small business owners
    What sets them apart
    • Access to LPL Financial's comprehensive research, planning tools, and extensive investment platform to create diversified, personalized strategies.
    • Work with advisors who operate independently within the LPL Financial platform, offering flexibility and personalized service aligned with your financial objectives.
    Investment ManagementFinancial PlanningRetirement PlanningWealth Management
    Phone(540) 801-8000
    LPL Financial
    Updated 4/21/26Learn More →
    64
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, VA and surrounding areas
    ★★★★★5.0(1 Google reviews)

    Janney Montgomery Scott is a full-service investment and financial advisory firm serving the Harrisonburg area. They provide comprehensive wealth management, retirement planning, investment management, and financial advisory services to individuals and businesses. With over 150 years of industry experience as an established brokerage firm, they offer personalized guidance backed by professional advisors dedicated to helping clients achieve their financial goals.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Retirees planning retirement income, business owners seeking comprehensive financial planning, investors seeking professional wealth management guidance
    What sets them apart
    • Part of a firm with over 150 years of history in the financial services industry, providing stability and deep expertise.
    • Offers a full range of financial services including investment management, retirement planning, and wealth management for both individuals and businesses.
    Wealth ManagementInvestment AdvisoryRetirement PlanningFinancial Planning
    Phone(877) 567-6778
    Janney Montgomery Scott
    Updated 5/14/26Learn More →
    64
    Lantern
    Score
    Leesburg, VA · 85 mi from Harrisonburg
    Serves Leesburg, VA and surrounding Northern Virginia communities
    ★★★★★5.0(1 Google reviews)

    Lifetime Financial Planning is an independent financial advisory firm located in downtown Leesburg, VA, offering comprehensive financial planning and investment management services to individuals and families. The firm focuses on personalized wealth management strategies tailored to each client's unique goals and circumstances. They specialize in helping clients build and preserve wealth through strategic planning and disciplined investment approaches.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Mid to high-net-worth individuals, families planning for retirement, business owners seeking wealth management
    What sets them apart
    • As an independent advisor, Lifetime Financial Planning prioritizes client interests without conflicts of interest from larger corporate affiliations.
    • The firm develops customized financial strategies based on each client's specific goals, timeline, and risk tolerance rather than one-size-fits-all solutions.
    Financial PlanningWealth ManagementInvestment AdvisoryRetirement Planning
    Phone(703) 779-0515
    Lifetime Financial Planning
    Updated 4/21/26Learn More →
    64
    Lantern
    Score
    Ashburn, VA · 87 mi from Harrisonburg
    Serves Ashburn, VA and Northern Virginia
    ★★★★★5.0(1 Google reviews)

    W3 Financial Group is an independent financial advisory firm serving the Ashburn area, offering comprehensive financial planning and investment management services. The team works with clients to develop personalized strategies for wealth building, retirement planning, and long-term financial goals. They provide fee-based advisory services designed to align their interests with their clients' success.

    Best for: Retirement PlanningUnbiased AdviceWealth Management
    Ideal clients: Professionals seeking unbiased financial advice, Pre-retirees and retirees planning long-term wealth strategies, High-net-worth individuals, Small business owners
    What sets them apart
    • W3 Financial Group operates on a fee-only basis, meaning advisors are compensated directly by clients rather than through commissions, aligning incentives with client outcomes.
    • They offer full-service financial planning including retirement strategies, investment management, and wealth building tailored to individual client circumstances.
    Financial PlanningInvestment ManagementWealth AdvisoryRetirement Planning
    Phone(703) 726-1313
    W3 Financial Group
    Updated 4/21/26Learn More →
    60
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, VA and surrounding areas
    ★★★★★5.0(1 Google reviews)

    Gannon D Irons is a Financial Advisor with Edward Jones in Harrisonburg, VA, holding designations as a Chartered Estate Planner (CEPA®) and Accredited Asset Management Specialist (AAMS®). He provides comprehensive financial advisory services including investment management, retirement planning, and estate planning strategies tailored to individual clients' needs.

    Best for: Retirement PlanningWealth Management
    Ideal clients: Individuals planning for retirement, High-net-worth clients seeking estate planning, Investors looking for personalized portfolio management
    What sets them apart
    • Chartered Estate Planner credential demonstrates specialized expertise in estate planning and wealth transfer strategies.
    • Accredited Asset Management Specialist certification indicates advanced training in portfolio management and investment strategies.
    • Access to the resources and research of Edward Jones, a major financial services firm with established investment platforms and planning tools.
    Investment ManagementRetirement PlanningEstate PlanningFinancial Advisory
    Phone(540) 433-1805
    Edward Jones - Financial Advisor: Gannon D Irons, CEPA®|AAMS®
    Updated 4/21/26Learn More →
    55
    Lantern
    Score
    Penn Laird, VA · 4 mi from Harrisonburg
    ★★★★★5.0(2 Google reviews)
    Phone(540) 433-6210
    Strategic Financial Group
    Updated 4/21/26Learn More →
    52
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, Virginia and surrounding areas
    ★★★★★5.0(1 Google reviews)

    Dean Wealth Management is a financial advisory firm located in downtown Harrisonburg specializing in personalized wealth management services. Led by experienced advisors, they help clients build and protect their financial futures through comprehensive planning and investment strategies tailored to individual goals.

    Ideal clients: Pre-retirees and retirees, high-net-worth individuals, business owners seeking comprehensive wealth strategies
    What sets them apart
    • Dean Wealth Management develops customized financial strategies based on each client's unique goals, timeline, and risk tolerance rather than using one-size-fits-all solutions.
    • With their office on North Federal Street, they offer convenient in-person consultations and maintain deep community connections in the Harrisonburg area.
    Wealth ManagementFinancial PlanningInvestment AdvisoryRetirement Planning
    Phone(540) 417-7526
    Dean Wealth Management
    Updated 4/21/26Learn More →
    52
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, VA and surrounding Shenandoah Valley region
    ★★★★★5.0(1 Google reviews)

    Graves Light Lenhart is a wealth management and financial advisory firm located in Harrisonburg, serving individuals and families throughout the Shenandoah Valley. Led by experienced advisors, they provide personalized financial planning and investment management tailored to their clients' unique goals and circumstances.

    Ideal clients: Individuals planning for retirement, families seeking comprehensive financial planning, high-net-worth clients looking for investment management
    What sets them apart
    • Graves Light Lenhart develops customized financial strategies based on individual client goals rather than one-size-fits-all solutions.
    • Based in Harrisonburg with deep knowledge of the local community and regional economic factors affecting clients' financial decisions.
    Wealth ManagementFinancial PlanningInvestment ManagementRetirement Planning
    Phone(540) 433-3076
    Graves Light Lenhart
    Updated 4/21/26Learn More →
    52
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, Virginia and surrounding areas
    ★★★★★5.0(1 Google reviews)

    Lori Shifflett Leathers is a Primerica financial services representative serving the Harrisonburg area, offering personalized financial planning and insurance solutions. She works with clients to build comprehensive financial strategies tailored to their individual circumstances and goals.

    Ideal clients: Young professionals building wealth, families seeking financial protection, individuals planning for retirement, small business owners
    What sets them apart
    • Lori takes time to understand each client's unique financial situation and creates customized plans rather than one-size-fits-all solutions.
    • As a Primerica representative, she provides access to a full suite of financial products including insurance, investments, and retirement planning options.
    Financial PlanningInsurance ServicesPrimericaWealth BuildingFinancial Advisor
    Phone(540) 437-7459
    Lori Shifflett Leathers: Primerica - Financial Services
    Updated 5/14/26Learn More →
    52
    Lantern
    Score
    Harrisonburg, VA
    ★★★★★5.0(1 Google reviews)
    Phone(540) 438-1723
    James Mumaw - Private Wealth Advisor, Ameriprise Financial Services, LLC
    Updated 4/21/26Learn More →
    45
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, VA and surrounding Shenandoah Valley communities
    ★★★☆☆3.0(2 Google reviews)

    LifeBranch Wealth Partners is an Ameriprise Financial Services office in Harrisonburg offering comprehensive financial planning and investment management. The team helps clients develop personalized wealth strategies covering retirement planning, investment allocation, and financial goals.

    Ideal clients: Individuals planning for retirement, professionals seeking comprehensive wealth management, families developing long-term financial strategies
    What sets them apart
    • Operates as part of Ameriprise Financial, providing access to comprehensive financial products and institutional resources.
    • Develops customized financial strategies tailored to individual client goals and circumstances.
    Financial PlanningInvestment ManagementRetirement PlanningWealth Management
    Phone(540) 438-8173
    LifeBranch Wealth Partners - Ameriprise Financial Services, LLC
    Updated 4/21/26Learn More →
    37
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, VA and surrounding areas
    ★★☆☆☆1.5(2 Google reviews)

    New York Life is a financial services firm located in Harrisonburg offering life insurance, retirement planning, and investment products. As part of the New York Life organization, they provide personalized financial guidance to help clients build and protect their wealth.

    Ideal clients: Individuals seeking life insurance, professionals planning for retirement, families looking to protect their financial future
    What sets them apart
    • Backed by New York Life, a company with decades of experience in financial services and insurance products.
    • Offers a range of financial products including life insurance, retirement planning, and investment solutions to address various client needs.
    Life InsuranceFinancial PlanningRetirement PlanningInvestment ServicesInsurance
    Phone(540) 208-2821
    New York Life
    Updated 4/21/26Learn More →
    33
    Lantern
    Score
    Reston, VA · 89 mi from Harrisonburg
    Serves Reston, VA and Northern Virginia
    ★☆☆☆☆1.3(3 Google reviews)

    Merrill Lynch Wealth Management in Reston offers comprehensive financial advisory services as part of the globally established Merrill Lynch platform. Their advisors work with clients on investment management, retirement planning, and wealth strategy. Located in Reston's Freedom Drive corridor, they serve Northern Virginia professionals and families seeking institutional-grade financial guidance.

    Ideal clients: High-net-worth individuals, business owners, families planning retirement, professionals seeking integrated wealth management
    What sets them apart
    • Backed by Bank of America's resources and research, offering access to institutional investment expertise and comprehensive financial products.
    • Combines investment management with banking, lending, and insurance solutions through one coordinated relationship.
    Wealth ManagementInvestment AdvisoryRetirement PlanningFinancial Planning
    Phone(703) 464-8800
    Merrill Lynch Wealth Management
    Updated 4/21/26Learn More →
    4
    Lantern
    Score
    Harrisonburg, VA
    Serves Harrisonburg, VA and surrounding areas

    Virginia Wealth Advisors of Janney Montgomery Scott is a financial advisory firm in Harrisonburg offering comprehensive wealth management services. Backed by Janney Montgomery Scott, a long-established investment and financial services firm, they provide personalized financial planning and investment management to help clients build and preserve wealth.

    Ideal clients: High-net-worth individuals, pre-retirees and retirees, business owners seeking comprehensive financial planning
    What sets them apart
    • Part of Janney Montgomery Scott, a firm with deep roots in financial services, providing stability and institutional resources.
    • Offers integrated wealth management services including financial planning and investment management rather than isolated services.
    Wealth ManagementFinancial PlanningInvestment ManagementRetirement Planning
    Phone(540) 236-9220
    Virginia Wealth Advisors of Janney Montgomery Scott
    Updated 5/14/26Learn More →

    Frequently Asked Questions

    Who is the top-ranked financial advisor in Harrisonburg?

    Morris & Wells Wealth Management is the top-ranked financial advisor in Harrisonburg with a Lantern Score of 91.32/100 and a 5-star rating from 35 reviews. They specialize in comprehensive financial planning and are particularly well-suited for families, business owners needing 401(k) plan design, and individuals prioritizing tax efficiency and fiduciary advice.

    Which financial advisors in Harrisonburg specialize in helping business owners?

    Glenn Financial (Lantern Score: 80.65/100) and B Brian Burkholder at Ameriprise Financial Services (Lantern Score: 73.97/100) both specialize in serving business owners in Harrisonburg. Glenn Financial focuses on comprehensive financial planning for business owners and retirees, while Brian Burkholder is particularly suited for small business owners with complex estates or specialized planning needs.

    What should I know about weekend availability for financial advisors in Harrisonburg?

    None of the 31 financial advisors in Harrisonburg are open on weekends, so you'll need to schedule appointments during regular weekday business hours.

    Which financial advisors in Harrisonburg are best for retirees?

    Loomis Wealth Management (Lantern Score: 74.96/100) and Being Financial (Lantern Score: 73.94/100) are both highly ranked for retirees and pre-retirees. Loomis specializes in retirement planning and comprehensive financial planning, while Being Financial helps clients define their retirement vision and is founded by Jared Troutman with a focus on those seeking comprehensive planning.

    Are there fee-only financial advisors available in Harrisonburg?

    Morris & Wells Wealth Management is an independent, fee-only wealth management firm (Lantern Score: 91.32/100) serving the region, specializing in comprehensive financial planning and investment management founded on fiduciary principles. They are the top-ranked option for clients seeking fee-only, fiduciary-based financial advice.

    Which financial advisors have the most customer reviews in Harrisonburg?

    Shenandoah Valley (Lantern Score: 74.45/100) has the most reviews with 126 customer ratings and a 4.7-star rating, serving Shenandoah Valley residents and local community members. For more specialized financial planning, Glenn Financial has 20 reviews (5 stars) and focuses on business owners and retirees.