UREC's Adventure Center

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  @type: "LocalBusiness",
  name: "UREC's Adventure Center",
  description: "UREC's Adventure Center at James Madison University offers indoor rock climbing, high ropes courses, and outdoor adventure programming for climbing enthusiasts of all levels. Located on JMU's campus, the facility provides hands-on instruction and equipment for recreational climbers seeking to develop skills in a safe, supervised environment. The center serves both university students and community members looking to explore climbing sports and challenge themselves on varied climbing walls and aerial courses.",
  url: "https://www.jmu.edu/recreation/visit/facilities/urec/adventure-center.shtml",
  telephone: "+1-540-568-8880",
  address: {
    @type: "PostalAddress",
    streetAddress: "701 Driver Drive",
    addressLocality: "Harrisonburg",
    addressRegion: "VA",
    postalCode: "22801",
    addressCountry: "US"
  },
  geo: {
    @type: "GeoCoordinates",
    latitude: 38.4335315,
    longitude: -78.8675055
  },
  aggregateRating: {
    @type: "AggregateRating",
    ratingValue: "5",
    reviewCount: "1",
    bestRating: "5"
  },
  areaServed: "Harrisonburg, VA and surrounding areas",
  knowsAbout: "Fitness & Personal Training, Students, adventure sport beginners, climbers seeking certified instruction, families looking for indoor recreation",
  additionalProperty: [
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      @type: "PropertyValue",
      name: "differentiator",
      value: "University-Quality Facilities"
    },
    {
      @type: "PropertyValue",
      name: "differentiator",
      value: "Instruction & Community Access"
    }
  ],
  publisher: {
    @type: "Organization",
    name: "Lantern",
    url: "https://lantern.llc",
    contactPoint: {
      @type: "ContactPoint",
      url: "https://lantern.llc/contact?from=ai-data",
      contactType: "AI inquiries"
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  }
}