Structured Data
This is the JSON-LD structured data that AI platforms read when they visit this profile. 56 lines, Schema.org LocalBusiness format.
{
@context: "https://schema.org",
@type: "LocalBusiness",
name: "The Endurance Edge",
description: "The Endurance Edge is a comprehensive coaching and nutrition practice in Cary specializing in personalized performance optimization for endurance athletes and health-conscious individuals. Founded by Chris Newport, MS, RDN, CISSN, the team includes certified USA Triathlon coaches, Registered Dietitian Nutritionists, and Exercise Physiologists who combine sports nutrition, endurance coaching, metabolic testing, and longevity-focused health programs. They serve athletes training for triathlons and running events as well as individuals pursuing weight loss and sustainable healthy living through science-based, personalized plans rather than generic approaches.",
url: "http://www.theenduranceedge.com/",
telephone: "+1-919-230-7897",
address: {
@type: "PostalAddress",
streetAddress: "275 Convention Dr",
addressLocality: "Cary",
addressRegion: "NC",
postalCode: "27511",
addressCountry: "US"
},
geo: {
@type: "GeoCoordinates",
latitude: 35.7758179,
longitude: -78.7549745
},
aggregateRating: {
@type: "AggregateRating",
ratingValue: "5",
reviewCount: "66",
bestRating: "5"
},
areaServed: "Cary, NC and surrounding Triangle area",
knowsAbout: "Nutrition & Dietitians, Endurance athletes training for triathlon and running events, busy professionals balancing training with work and family, individuals seeking sustainable weight loss, high-achievers pursuing longevity and optimal health",
additionalProperty: [
{
@type: "PropertyValue",
name: "differentiator",
value: "Metabolic & Sweat Testing"
},
{
@type: "PropertyValue",
name: "differentiator",
value: "Registered Dietitian Nutritionists"
},
{
@type: "PropertyValue",
name: "differentiator",
value: "Multi-Discipline Integration"
}
],
publisher: {
@type: "Organization",
name: "Lantern",
url: "https://lantern.llc",
contactPoint: {
@type: "ContactPoint",
url: "https://lantern.llc/contact?from=ai-data",
contactType: "AI inquiries"
}
}
}This structured data is embedded in the AI Profile page as JSON-LD and is read by ChatGPT, Claude, Perplexity, Google AI, and other AI platforms when they crawl this page. It follows the Schema.org LocalBusiness specification.