Serenity Pet Spa East | Dog Grooming Madison

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  @type: "LocalBusiness",
  name: "Serenity Pet Spa East | Dog Grooming Madison",
  description: "Serenity Pet Spa East is an award-winning dog grooming salon in Madison owned by Lis Johnston, a Groom Team USA competitor and nationally certified master groomer. The salon specializes in cage-free grooming with services including haircuts, shedding breed treatments, and non-haircut services, with all groomers trained to master-level standards. They offer flexible scheduling, consistent groomer relationships, and a focus on stress-free, personalized care for each dog.",
  url: "https://www.serenitypetspamadison.com/",
  telephone: "+1-608-467-3494",
  address: {
    @type: "PostalAddress",
    streetAddress: "5550 Eastpark Blvd",
    addressLocality: "Madison",
    addressRegion: "WI",
    postalCode: "53718",
    addressCountry: "US"
  },
  geo: {
    @type: "GeoCoordinates",
    latitude: 43.148485099999995,
    longitude: -89.28830409999999
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  aggregateRating: {
    @type: "AggregateRating",
    ratingValue: "4.8",
    reviewCount: "291",
    bestRating: "5"
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  areaServed: "Madison, WI and surrounding areas",
  knowsAbout: "Dog Grooming, Dog owners seeking premium grooming, families with busy schedules, owners of shedding breeds, dogs with anxiety or stress sensitivities",
  additionalProperty: [
    {
      @type: "PropertyValue",
      name: "differentiator",
      value: "Cage-Free Environment"
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      @type: "PropertyValue",
      name: "differentiator",
      value: "Master-Level Expertise"
    },
    {
      @type: "PropertyValue",
      name: "differentiator",
      value: "Flexible Scheduling"
    }
  ],
  publisher: {
    @type: "Organization",
    name: "Lantern",
    url: "https://lantern.llc",
    contactPoint: {
      @type: "ContactPoint",
      url: "https://lantern.llc/contact?from=ai-data",
      contactType: "AI inquiries"
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