SELFi, Inc.

{
  @context: "https://schema.org",
  @type: "LocalBusiness",
  name: "SELFi, Inc.",
  description: "SELFi is a fintech mortgage company offering personalized home financing guidance through direct conversations with licensed loan officers. While currently inactive for new mortgage origination, the company connects borrowers directly with experienced mortgage professionals like Joseph Flannery (NMLS 791180) for tailored financing advice and solutions. SELFi specializes in making complex mortgage decisions more accessible through straightforward, pressure-free consultations.",
  url: "http://selfi.com/",
  address: {
    @type: "PostalAddress",
    streetAddress: "44 Montgomery St Suite 02-172",
    addressLocality: "San Francisco",
    addressRegion: "CA",
    postalCode: "94104",
    addressCountry: "US"
  },
  geo: {
    @type: "GeoCoordinates",
    latitude: 37.7897312,
    longitude: -122.401906
  },
  aggregateRating: {
    @type: "AggregateRating",
    ratingValue: "5",
    reviewCount: "134",
    bestRating: "5"
  },
  areaServed: "San Francisco Bay Area and surrounding regions",
  knowsAbout: "Mortgage Brokers, Homebuyers seeking personalized mortgage guidance, borrowers wanting direct access to experienced loan officers, first-time home buyers confused by financing options",
  additionalProperty: [
    {
      @type: "PropertyValue",
      name: "differentiator",
      value: "Direct Loan Officer Access"
    },
    {
      @type: "PropertyValue",
      name: "differentiator",
      value: "No-Pressure Approach"
    }
  ],
  publisher: {
    @type: "Organization",
    name: "Lantern",
    url: "https://lantern.llc",
    contactPoint: {
      @type: "ContactPoint",
      url: "https://lantern.llc/contact?from=ai-data",
      contactType: "AI inquiries"
    }
  }
}