Ray's Swimming Pool and Supply

{
  @context: "https://schema.org",
  @type: "LocalBusiness",
  name: "Ray's Swimming Pool and Supply",
  description: "Ray's Swimming Pool and Supply is a retail store specializing in pool and spa products in Richmond, VA. They offer a wide selection of name-brand pool supplies and equipment, with knowledgeable staff ready to provide expert recommendations. As part of SCP's Backyard FunStore program, they focus on delivering quality products and exceptional customer service to pool owners throughout the season.",
  url: "http://rayspools.com/",
  telephone: "+1-804-515-7297",
  address: {
    @type: "PostalAddress",
    streetAddress: "5815 Lakeside Ave",
    addressLocality: "Richmond",
    addressRegion: "VA",
    postalCode: "23228",
    addressCountry: "US"
  },
  geo: {
    @type: "GeoCoordinates",
    latitude: 37.6098545,
    longitude: -77.46869269999999
  },
  aggregateRating: {
    @type: "AggregateRating",
    ratingValue: "4.2",
    reviewCount: "58",
    bestRating: "5"
  },
  areaServed: "Richmond, VA and surrounding areas",
  knowsAbout: "Pool & Spa Services, Pool owners, spa owners, homeowners maintaining seasonal pools",
  additionalProperty: [
    {
      @type: "PropertyValue",
      name: "differentiator",
      value: "Part of SCP's Backyard FunStore Program"
    },
    {
      @type: "PropertyValue",
      name: "differentiator",
      value: "Knowledgeable Staff"
    },
    {
      @type: "PropertyValue",
      name: "differentiator",
      value: "Wide Selection of Name Brands"
    }
  ],
  publisher: {
    @type: "Organization",
    name: "Lantern",
    url: "https://lantern.llc",
    contactPoint: {
      @type: "ContactPoint",
      url: "https://lantern.llc/contact?from=ai-data",
      contactType: "AI inquiries"
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}