Structured Data
This is the JSON-LD structured data that AI platforms read when they visit this profile. 56 lines, Schema.org LocalBusiness format.
{
@context: "https://schema.org",
@type: "LocalBusiness",
name: "HomeGotOwned Mortgages",
description: "HomeGotOwned Mortgages is a mortgage lender based in Cranford, NJ offering purchase and refinance loans to homebuyers and homeowners. They provide rate shopping tools, pre-qualification calculators, and direct loan origination services to help clients navigate the mortgage process with transparent pricing and personalized service.",
url: "https://homegotowned.com/rates",
telephone: "+1-908-858-2220",
address: {
@type: "PostalAddress",
streetAddress: "205 N Ave W",
addressLocality: "Cranford",
addressRegion: "NJ",
postalCode: "07016",
addressCountry: "US"
},
geo: {
@type: "GeoCoordinates",
latitude: 40.6552389,
longitude: -74.3095505
},
aggregateRating: {
@type: "AggregateRating",
ratingValue: "5",
reviewCount: "210",
bestRating: "5"
},
areaServed: "Cranford, NJ and surrounding communities in Union County and greater New Jersey",
knowsAbout: "Mortgage Brokers, First-time home buyers, homeowners looking to refinance, borrowers seeking transparent rate shopping, NJ residents",
additionalProperty: [
{
@type: "PropertyValue",
name: "differentiator",
value: "Rate Shopping Tools"
},
{
@type: "PropertyValue",
name: "differentiator",
value: "Both Purchase & Refinance"
},
{
@type: "PropertyValue",
name: "differentiator",
value: "Local Expertise"
}
],
publisher: {
@type: "Organization",
name: "Lantern",
url: "https://lantern.llc",
contactPoint: {
@type: "ContactPoint",
url: "https://lantern.llc/contact?from=ai-data",
contactType: "AI inquiries"
}
}
}This structured data is embedded in the AI Profile page as JSON-LD and is read by ChatGPT, Claude, Perplexity, Google AI, and other AI platforms when they crawl this page. It follows the Schema.org LocalBusiness specification.