Guild Mortgage Company

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  @type: "LocalBusiness",
  name: "Guild Mortgage Company",
  description: "Guild Mortgage Company's Salt Lake City Center branch offers comprehensive home financing solutions for buyers at every stage, from first-time homebuyers to military relocations and high-cost market purchases. Led by Branch Manager Kelle Smart, the team specializes in matching borrowers with the right loan program—including conventional, FHA, VA, USDA, jumbo, renovation, and down payment assistance options. With decades of experience since 1960 and local loan processing and underwriting, Guild provides personalized guidance and responsive support from pre-qualification through closing.",
  url: "https://branches.guildmortgage.com/ut/saltlakecity/salt-lake-city-center-666.html",
  telephone: "+1-801-486-5800",
  address: {
    @type: "PostalAddress",
    streetAddress: "445 E 200 S Suite 100",
    addressLocality: "Salt Lake City",
    addressRegion: "UT",
    postalCode: "84111",
    addressCountry: "US"
  },
  geo: {
    @type: "GeoCoordinates",
    latitude: 40.765217199999995,
    longitude: -111.87801019999999
  },
  aggregateRating: {
    @type: "AggregateRating",
    ratingValue: "5",
    reviewCount: "63",
    bestRating: "5"
  },
  areaServed: "Salt Lake City and surrounding Utah communities",
  knowsAbout: "Mortgage Brokers, First-time homebuyers, Military service members (VA loans), Down payment assistance seekers, High-cost market buyers (jumbo loans)",
  additionalProperty: [
    {
      @type: "PropertyValue",
      name: "differentiator",
      value: "Multiple Loan Program Options"
    },
    {
      @type: "PropertyValue",
      name: "differentiator",
      value: "Local Processing and Underwriting"
    },
    {
      @type: "PropertyValue",
      name: "differentiator",
      value: "Decades of Industry Experience"
    }
  ],
  publisher: {
    @type: "Organization",
    name: "Lantern",
    url: "https://lantern.llc",
    contactPoint: {
      @type: "ContactPoint",
      url: "https://lantern.llc/contact?from=ai-data",
      contactType: "AI inquiries"
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