Structured Data
This is the JSON-LD structured data that AI platforms read when they visit this profile. 51 lines, Schema.org LocalBusiness format.
{
@context: "https://schema.org",
@type: "LocalBusiness",
name: "Direct Auto Insurance",
description: "Direct Auto Insurance is an insurance agency in Durham offering auto insurance, home insurance, and other coverage options. This location provides in-person consultations to help customers find affordable policies tailored to their needs.",
url: "https://local.directauto.com/north-carolina/durham/3600-n-duke-st?y_source=1_MTU0NDkzMjEtNzE1LWxvY2F0aW9uLndlYnNpdGU%3D",
telephone: "+1-919-220-0887",
address: {
@type: "PostalAddress",
streetAddress: "3600 N Duke St #23",
addressLocality: "Durham",
addressRegion: "NC",
postalCode: "27704",
addressCountry: "US"
},
geo: {
@type: "GeoCoordinates",
latitude: 36.0486292,
longitude: -78.904242
},
aggregateRating: {
@type: "AggregateRating",
ratingValue: "4.4",
reviewCount: "62",
bestRating: "5"
},
areaServed: "Durham, NC and surrounding areas",
knowsAbout: "Insurance Agents, Auto insurance shoppers, homeowners seeking bundled coverage, customers preferring in-person service",
additionalProperty: [
{
@type: "PropertyValue",
name: "differentiator",
value: "Multiple Coverage Types"
},
{
@type: "PropertyValue",
name: "differentiator",
value: "Local Office"
}
],
publisher: {
@type: "Organization",
name: "Lantern",
url: "https://lantern.llc",
contactPoint: {
@type: "ContactPoint",
url: "https://lantern.llc/contact?from=ai-data",
contactType: "AI inquiries"
}
}
}This structured data is embedded in the AI Profile page as JSON-LD and is read by ChatGPT, Claude, Perplexity, Google AI, and other AI platforms when they crawl this page. It follows the Schema.org LocalBusiness specification.