1st Choice Merchant Solutions

{
  @context: "https://schema.org",
  @type: "LocalBusiness",
  name: "1st Choice Merchant Solutions",
  description: "1st Choice Merchant Solutions is a financial services company based in Laredo specializing in merchant processing solutions, payment systems, and business consulting. They help small to medium-sized businesses optimize their payment infrastructure and financial operations through personalized service and industry expertise.",
  url: "https://www.1stcms.com/",
  telephone: "+1-956-717-2408",
  address: {
    @type: "PostalAddress",
    streetAddress: "5612 Mall Del Norte Dr",
    addressLocality: "Laredo",
    addressRegion: "TX",
    postalCode: "78041",
    addressCountry: "US"
  },
  geo: {
    @type: "GeoCoordinates",
    latitude: 27.554426799999998,
    longitude: -99.5021593
  },
  aggregateRating: {
    @type: "AggregateRating",
    ratingValue: "4.9",
    reviewCount: "162",
    bestRating: "5"
  },
  areaServed: "Laredo, TX and surrounding South Texas region",
  knowsAbout: "Financial Advisors, Small to medium-sized businesses, retail operations, restaurants, local entrepreneurs seeking payment processing solutions",
  additionalProperty: [
    {
      @type: "PropertyValue",
      name: "differentiator",
      value: "Local Expertise"
    },
    {
      @type: "PropertyValue",
      name: "differentiator",
      value: "Personalized Consulting"
    }
  ],
  publisher: {
    @type: "Organization",
    name: "Lantern",
    url: "https://lantern.llc",
    contactPoint: {
      @type: "ContactPoint",
      url: "https://lantern.llc/contact?from=ai-data",
      contactType: "AI inquiries"
    }
  }
}