Pure Roots Nutrition, Functional Nutritionist

Pure Roots Nutrition, founded by Shelly Rose in 2011, is a functional nutrition practice in Richmond, VA specializing in personalized, whole-person nutrition counseling. Shelly is a board-certified Nutrition Specialist (CNS) with advanced training in functional medicine and natural foods culinary arts, taking a root-cause approach to address chronic health concerns, gut health, hormonal balance, brain health, and autoimmune conditions. Services include 1-to-1 customized nutrition plans, nutrition workshops, a 25-Day Guided Sugar Cleanse, and wellness resources—delivered mostly virtually with initial in-person consultations available locally.